SOURCE: Trillium Software, a division of Harte-Hanks

Trillium Software, a division of Harte-Hanks

August 30, 2012 07:26 ET

Harte-Hanks Trillium Software Hosts Customer Conference in Mexico City, Mexico, 30-31 August 2012

Trillium Software, in Partnership With Its Resellers, Scanda, Eniac and Microdata, Provides Global View of Data Quality

BILLERICA, MA--(Marketwire - Aug 30, 2012) -  Trillium Software®, a business of Harte-Hanks®, Inc. (NYSE: HHS), and a leading enabler of Total Data Quality™ solutions, in partnership with its Latin American resellers, Grupo Scanda, Eniac Corporation and Microdata, is hosting a technical training and business conference for its diverse and innovative Latin American clients.

"Trillium Software's growing presence internationally is a direct result of our focus on helping customers optimize business performance by increasing the value of all information assets," said Ed Wrazen, vice president of marketing, international, at Harte-Hanks Trillium Software. "As part of our worldwide customer conference series held in the United States, Europe-Middle East-Africa, United Kingdom, Japan, and now Latin America, we are delighted to welcome our customers and partners to our first customer conference in the region and look forward both to learning from our customers' best practices and to sharing with them the insights of our own experienced team."

The first day of the conference, 30 August, offers technical best practices and advanced techniques. Featured speaker Kevin McCarthy -- chief technology officer of Harte-Hanks Trillium Software -- will discuss its new vertical market solution development strategy as well as the software's overall roadmap. The second day, 31 August, focuses on the business applications of data quality management and features three customer case studies of data quality initiatives at Grupo Bimbo, the world's largest bread manufacturer; Banco Ficohsa, the Central American financial leader; and Infonavit, the largest Latin American mortgage lender.

In other sessions, c-level executives from Grupo Scanda and Eniac will discuss global data-quality trends and the challenges of data quality, data governance, and metadata, among other strategic topics. Customers will leave the conference with a better understanding of data-quality best practices at industry-leading companies in Latin America as well as of the benefits and capabilities of Trillium Software's Total Data Quality solution to accelerate time to value with the data-quality initiatives in their own companies.

About Harte-Hanks
Harte-Hanks® is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

About Trillium Software
Harte-Hanks Trillium Software® enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software®, Trillium Software System®, Total Data Quality, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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