SOURCE: Trillium Software

June 11, 2008 12:02 ET

Harte-Hanks Trillium Software Positioned in Data Quality Tools Leaders Quadrant by Independent Analyst Firm

Trillium Software Placed in Leaders Quadrant in Annual Data Quality Industry Research Report Based on Ability to Execute and Completeness of Vision

BILLERICA, MA--(Marketwire - June 11, 2008) - Trillium Software®, a business of Harte-Hanks, Inc. (NYSE: HHS), and a leading enabler of Total Data Quality solutions, today announced it has been positioned in the "leaders" quadrant of Gartner, Inc.'s influential Magic Quadrant for Data Quality Tools, 2008 report(1).

According to the Gartner report, "leaders" in the market demonstrate strength across a complete range of data quality functionality, including profiling, parsing, standardization, matching, validation and enrichment and cleansing. They exhibit a clear understanding and vision for where the market is headed, including recognition of non-customer data quality issues and the delivery of enterprise-level data quality implementations. Leaders have an established market presence, significant size and a multinational presence directly or as a result of a parent company.

"As consolidation of the data quality vendor market continues, we see our position in the leaders quadrant by Gartner as further validation of our strong industry expertise, strategic vision and ability to help customers achieve their data quality goals for optimizing business operations," said Len Dubois, vice president of marketing at Harte-Hanks Trillium Software. "With our data profiling, quality, auditing and compliance solutions and strategic professional services offerings, the Trillium Software System® delivers actionable, reliable information into the hands of business and IT managers across the enterprise."

The Trillium Software System is architected to deliver the highest level of enterprise data quality in operational environments such as master data management (MDM), compliance and data governance initiatives as well as traditional analytical environments such as customer relationship management (CRM) and the data warehouse.

Mr. Dubois goes on to say that "Trillium Software has worked hard to provide superior value to customers by demonstrating and delivering on its market vision and strategic direction for product data and customer data quality management. We maintain very positive brand recognition and customer retention rates because of high levels of product performance and scalability as well as customer service and support. We take great pride in providing deep data quality expertise to our customers to help them achieve total data quality that can improve business operations performance and results."

* Magic Quadrant Disclaimer

The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

(1) Gartner Research "Magic Quadrant for Data Quality Tools," Ted Friedman, Andreas Bitterer. June 2008.

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