Harte-Hanks Trillium Software Selected by Sportingbet for Financial and Marketing Data Governance

READING, UNITED KINGDOM--(Marketwire - Sep 6, 2011) - Trillium Software^®, a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading enabler of Total Data Quality^™ solutions, today announced that Sportingbet (LSE: SBT), a leading British online gaming company, will implement the Trillium Software System^®.

"We have multiple data feeds from payment providers, and we need to reconcile them with our customers' transactions," said Mr Giuseppe Saltini, enterprise data architect at Sportingbet. "The feed data comes in many different formats, and using the Trillium Software System to automatically standardise and match it to our ledger system will enable us to reconcile payments accurately, quickly and cost-effectively."

Sportingbet will also create a Single Customer View, where potential new customers can be matched with any existing betting account they might hold, in order both to improve customer service and to save costs by ensuring only those customers entitled to a welcome bonus actually receive one.

Across all industries, businesses are under increasing pressure to meet the demands of industry regulations, ensure the accuracy of customer information and improve operating efficiency. In launching response initiatives, organisations must first ensure themselves as to the quality of their data, or else suffer delays, increased costs and other inefficiencies.

"Organisations are becoming very aware that a clear data quality strategy is fundamental to the success of their business process goals -- from financial governance through to customer marketing and loyalty activities," said Ed Wrazen, vice president marketing, international at Harte-Hanks Trillium Software. "The Trillium Software System is an integrated, unified and scalable platform for data quality across every data source and business function."

Sportingbet considered various competing solutions, selecting the Trillium Software System not only because it matched their criteria and performed best in trials, but also that business users found the interface and the data quality rule controls to be the most intuitive of the products presented.

About Sportingbet
Sportingbet provides a world leading online sports betting service alongside casino and poker games. Founded in 1998, it joined the Main Market of the London Stock Exchange in May 2010 having been previously listed on AIM since January 2001. Sportingbet has over half a million customers located in 26 countries and offers more than 8,000 different betting opportunities every day. Sportingbet is an industry-leading provider of 24/7 in-play betting which allows fans to bet live, point by point. In-play betting accounts for 60% of all bets placed with Sportingbet. The Group has a multiple award-winning customer service centre in Dublin with 32 languages spoken and over 1.5m contacts answered annually. Visit www.sportingbet.com and www.sportingbetplc.com for more information.

About Harte-Hanks
Harte-Hanks^® is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

About Trillium Software
Harte-Hanks Trillium Software^® enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, data governance, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks^®, Trillium Software^®, Trillium Software System^®, Total Data Quality^™ and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.