SOURCE: Trillium Software

Trillium Software

September 23, 2009 08:45 ET

Harte-Hanks Trillium Software to Showcase Global Location Strategies at Location Intelligence Conference

Trillium Software Executive Nigel Taylor to Present on Maximizing ROI of Existing Geospatial Applications With More Accurate Geocoding Technology

BILLERICA, MA--(Marketwire - September 23, 2009) - Trillium Software, a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading enabler of Total Data Quality solutions, today announced that executive Nigel Taylor will present at the annual Location Intelligence Conference 2009. Mr. Taylor will showcase the value of adding global location technology to existing geospatial applications for realizing improved return on investment. His panel presentation titled "Maximizing ROI on Existing Geospatial Applications with Geocoding Accuracy" will be conducted on Tuesday, October 6 at 1:30 p.m. mountain time at the Westin Westminster Hotel in Westminster, Colorado in the U.S.A.

"Companies are already using geospatial solutions across their organizations as part of critical business processes, but too often, global location data is inaccurate. This contributes to wasted resources, delays, cost-increases and exposure to customer service risks that can negatively impact your business in these challenging economic times," said Mr. Taylor, vice president of business strategy at Trillium Software. "But, most organizations can ill-afford to rip out and replace existing global location technology, so by adding more refined geocoding to existing systems, you can improve and better define global intelligence data to realize new business and savings opportunities."

The theme of the Location Intelligence Conference this year focuses on "Where Location Technology Meets the Enterprise," and highlights the global location technologies that are finding their way into mainstream enterprise information technology applications. Trillium Software plans to outline how companies can integrate global location technology into existing enterprise applications in order to improve the value of those solutions and achieve improved performance results across many types of business processes and vertical industries.

For more information and registration details about the Location Intelligence Conference, please visit http://www.locationintelligence.net/index.php

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, Trillium Software®, Trillium Software System®, Trillium Consulting™, Total Data Quality™, Data Intelligence & Governance™ and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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