SOURCE: Trillium Software

June 19, 2008 08:45 ET

Harte-Hanks Trillium Software® and Teradata Announce Reseller Alliance to Maximize Data Quality

Combined Best-of-Breed Technologies Offer Customers a Single Master Solution for Managing and Analyzing Large Volumes of Complex Data

BILLERICA, MA and MIAMISBURG, OH--(Marketwire - June 19, 2008) - Trillium Software®, a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading enabler of Total Data Quality™ solutions, and Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing, today announced a global reseller alliance.

Teradata will resell the Trillium Software System®, a leading data quality software solution, to help customers rapidly analyze, validate and cleanse extremely large volumes of complex global data to maximize data accuracy -- helping to ensure critical business decisions and master data management (MDM) initiatives are based on high-quality enterprise information.

"The Teradata and Trillium Software alliance provides our customers the ability to leverage Teradata's market-leading MDM solution with Trillium Software's global data quality solution -- seamlessly providing a powerful MDM offering aimed at solving companies' complex data management problems," said Mark Shainman, product manager, MDM Solutions at Teradata Corporation. "Large organizations face significant challenges in data quality management, and we believe this reseller agreement will help them make the right business decisions to maximize the value of their master data initiatives."

"Our market-leading companies in their respective industries have worked together to provide best-of-breed technologies that scale for large volumes of complex, global data and advance our strategy of enabling total data quality across complementary solutions and the enterprise," said Len Dubois, vice president of worldwide marketing at Harte-Hanks Trillium Software. "High-quality data is critical for any enterprise data warehouse initiative to be successful. Trillium Software is one of the only leading providers of data quality solutions whose core offering and sole focus is global data quality. As a result of this agreement, Teradata and its customers can work towards improving the accuracy of enterprise data for their business needs."

The companies have closely collaborated to ensure that their solutions can work together seamlessly in an effort to significantly increase the value of critical business initiatives such as data warehousing, customer relationship management (CRM), master data management (MDM), and active enterprise intelligence (AEI). The Trillium Software System will be sold in conjunction with the Teradata Warehouse®, as well as with Teradata Relationship Manager and Teradata MDM software solutions. As a result, organizations that manage ever-changing, large volumes of data will have the flexibility to access existing technology tools and leading data quality products and provide a scalable data analysis and management platform.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the Web at www.teradata.com.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks, Trillium Software, Total Data Quality and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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