SOURCE: Trillium Software

December 22, 2008 08:45 ET

Harte-Hanks® Trillium Software Positioned as Data Quality Market Leader in the Information Difference Research

Data Management Market Research Firm Selects Trillium Software as Data Quality Leader in Terms of Market Strength, Technology and Customer Base

BILLERICA, MA--(Marketwire - December 22, 2008) - Trillium Software®, a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading enabler of Total Data Quality™ solutions, today announced that The Information Difference, a United Kingdom-based data management market analyst firm, has positioned the data quality solution company as the overall leader in its most recent research report concerning the data quality market landscape. The research report titled "The Data Quality Landscape Q3 2008" evaluates primary data quality providers based on market strength and growth, financial strength, maturity and breadth of technology, and size and geographic scope of customer base.

"Businesses should realize that data quality and master data management initiatives may hold the key to delivering improved business information, and therefore, it makes sense to pursue these initiatives even against the current economic background," said Andy Hayler, chief executive officer at The Information Difference. "The demand for data quality solutions continues to increase year over year, and companies like Trillium Software have expanded the breadth and depth of their data quality offerings to solve a wide range of information management challenges and improve the operational efficiency of businesses. Data quality will be an important consideration in the coming year and beyond."

"Our customers tell us every day that they need to do much more in the areas of customer relationship management, corporate compliance, and data governance. They realize the importance of achieving a complete and accurate understanding of all their informational assets," said Leonard Dubois, senior vice president of marketing at Trillium Software. "Important, independent research from credible organizations such as The Information Difference continue to validate our beliefs concerning the mission-critical nature of data quality, and their favourable placement and evaluations position us as a trustworthy partner worthy of long-term consideration by any company that has data quality challenges."

The research report's evaluation methodology hinges on a market landscape diagram that shows three dimensions of every vendor: market strength, technology and customer base. Market strength is made up of a weighted set of factors including revenues, growth, financial strength, geographic scope and partner network. Technology evaluates the technology breadth and variety of each solution, as well as the solution's depth of features and functionality and maturity. The actual technology providers were asked to submit responses to questions on a survey, and the results were evaluated, researched and reported on by The Information Difference analysts.

For more information about The Information Difference, please contact the firm at +44 208 995 3655 or request an analyst briefing here.

The Information Difference

The Information Difference is an industry analyst firm focusing on master data management (MDM). Our founders are pioneers who helped shape the MDM industry, with in-depth MDM global project experience.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks, Trillium Software, Total Data Quality and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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