SOURCE: Harvard Business School

January 31, 2008 10:39 ET

Harvard Business School Professor Stephen A. Greyser Available for Expert Comment on Super Bowl Advertising

BOSTON, MA--(Marketwire - January 31, 2008) - When is a Super Bowl commercial worth $2.7 million -- and when isn't it, even if a company can afford to pick up the tab? Why does a brand with very high consumer awareness spend so much money on a Super Bowl commercial? Why is a movie opening months later being advertised on the Super Bowl now? Harvard Business School marketing professor Stephen A. Greyser, a renowned expert on both advertising and the business of sports, can address these and other questions as the big game approaches.

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