SOURCE: Poshling


April 07, 2011 11:45 ET

Harvard Students Launch Social Shopping Website With Luxury Deals for Moms

BOSTON, MA--(Marketwire - April 7, 2011) - A new members-only website connects stylish moms to luxury deals, including brands worn by celebrity kids and moms such as Halle Berry and Kate Hudson. 

Poshling, a social commerce website founded at Harvard Business School, will hold its nationwide beta launch this month. During exclusive sales, Poshling members can vote for discounts on designer maternity brands and adorable children's products. Voting categories include "best looking diaper bag" and "cutest sundress for toddlers." Poshling will offer exclusive discounts on the highest-voted brands.

Poshling's limited-time sales feature brands such as Belabumbum, the luxury maternity lingerie and children's wear designer. "Belabumbum is the first brand that was nominated on our pre-launch website," said Poshling co-founder Leah Tucker. "When we contacted Belabumbum founder Alyssa Weiss, she was thrilled to participate in Poshling's inaugural sale."

Belabumbum has been worn by celebrity moms such as Kate Hudson and Halle Berry. Poshling will also feature designer brands for kids, including a popular kids cashmere brand that has been spotted on Julia Roberts' twins.

The site, founded at Harvard Business School by Sonali Mathur and Leah Tucker, is the first social commerce concept focused exclusively on baby and maternity products. Social media networks like Twitter and Facebook make it possible for businesses to offer products that have been curated according to customer recommendations and preferences.

"We founded Poshling to help busy, stylish moms request exclusive deals and discover adorable brands without having to leave home. We won't stop here. We'll be adding new features to make it even easier for members to request and access exclusive Poshling deals," said co-founder Sonali Mathur. 

About Poshling

Poshling delivers boutique and designer apparel and accessories to new and expecting moms at sample sale prices. Members can vote for their favorite products and recommend brands for future Poshling deals. Free membership is available at