SOURCE: Fresh Promise Foods, Inc.

Fresh Promise Foods, Inc.

Fresh Promise Foods, Inc.

April 15, 2015 14:12 ET

Harvest Soul Organic Juices Shaking Up the Organic Juice Category at Whole Foods Markets

First-Ever USDA Organic Line of Chewable Juices Delivering on Multiple PO's After Their Initial Launch Into Whole Foods Markets Looks to Expand

ATLANTA, GA--(Marketwired - Apr 15, 2015) - Fresh Promise Foods, Inc. (OTC PINK: FPFI), a Georgia-based natural and organic health and wellness company, announced today that its wholly owned subsidiary, Harvest Soul, Inc., maker of organic chewable juices, having successfully launched at Whole Foods Markets, is looking to expand their distribution footprint beyond the South.

Kevin P. Quirk, Fresh Promise Foods CEO and Harvest Soul President, said, "I have been to more than 20 Whole Foods over the past few weeks and I have been very pleased with the execution by United Natural Foods Inc. and Whole Foods Markets thus far. With few exceptions, we have been properly priced, and properly shelved next to Suja and other HPP juices in the front cooler or the dairy cooler. Being properly merchandised is critical for the success of any new brand and seems to be working well for us as we have been working non-stop to keep up with the demand."

Quirk went on to further comment, "As a result of the tremendous response we received at the Natural Products Expo West Show last month in California and early results of our launch, pretty soon, our friends on the West Coast will be able to enjoy Harvest Soul Chewable Juices as we are finalizing negotiations with brokers, distributors and retailers, as well as preparing to launch our two new flavors."

Harvest Soul Organic Chewable Juices are currently available at Whole Foods Markets in two great tasting flavors, Green Fusion and Tropical Fusion. Harvest Soul Organic Chewable Juices are superfood blends of fruits and vegetables, mixed in with perfectly sized bits of seeds, nuts and berries. They are packed with fiber and protein, are never made from concentrates, and have no added flavors or sugar. The juices are also available online at www.harvestsoul.com

About Fresh Promise Foods Inc.:
Based in Atlanta, Ga, Fresh Promise Foods and its subsidiaries seek to be the catalyst to a better quality of life by offering health and wellness solutions that make sense and fit into the everyday lives of all consumers. Focused on three key strategic areas, Food Technology, Consumer Products and Value Added, Fresh Promise Foods will set itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.

About Harvest Soul Inc.:
Harvest Soul Inc., a wholly-owned subsidiary of Fresh Promise Foods, creates organic food and beverages from some of the world's healthiest ingredients. Harvest Soul's new line of Chewable Juices is a nutritionally dense combination of fiber-rich vegetables and fruits mixed with bits of chewable seeds, nuts and berries. These revolutionary juices promote chewing, which jumpstarts digestion and promotes better nutrient absorption. All Harvest Soul juices are HPP Fressurized™, preserving "straight from the harvest" freshness and nutrients not possible with heat pasteurization. The Company's high standards permeate all aspects of its business, from the highest quality ingredients to the latest in food technology. Harvest Soul organic juices feed the body, mind and soul (harvestsoul.com).

Safe Harbor Statement:
Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Fresh Promise Foods, Inc./Harvest Soul, Inc. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.

Contact Information

Multimedia