SOURCE: YottaMark


October 18, 2012 08:00 ET

HarvestMark Team Unveils HarvestMark 2013 With New Tools and Analytics to Drive Loyalty and Sales

Release Features New HarvestMark Insights and HarvestMark Connect -- Providing Growers and Shippers Unprecedented Supply Chain Visibility and Shopper Engagement

REDWOOD CITY, CA--(Marketwire - Oct 18, 2012) - YottaMark Inc., provider of HarvestMark, the industry-leading fresh food traceability and insights platform, today announced the next generation of its product line: HarvestMark 2013. The new line-up introduces two new solutions: HarvestMark Insights, which provides tools and analytics to optimize freshness and quality, and HarvestMark Connect, which powers shopper engagement and feedback programs; as well as more than 50 enhancements across the HarvestMark product line. With new tools and technology, HarvestMark 2013 integrates data from critical points across the fresh food supply chain, helping growers, shippers and retailers drive loyalty and increase sales.

HarvestMark 2013 includes three solutions: HarvestMark Insights, HarvestMark Connect and HarvestMark PTI.

HarvestMark Insights provides on-demand tools and analytics to help measure and optimize freshness and quality. By capturing data at critical points in the supply chain, such as at harvest and on the store shelf, it delivers actionable insights to achieve category control, increase sales and build buyer loyalty. Role-based dashboards and intuitive benchmarking tools help teams rapidly measure, identify, and take action on drivers of lost freshness and quality.

"HarvestMark Insights is unique in its ability to pinpoint bottlenecks in the fresh food supply chain that reduce freshness, and identify what's causing poor quality on the grocery shelf," said Al Vangelos, board member of Naturipe and Sun World. "Growers and shippers often lack visibility into the freshness and quality of their produce once it leaves the warehouse, so they are forced to rely on sales data received after the fact. The HarvestMark platform replaces hindsight with insights, equipping companies with timely information to drive loyalty and sales."

HarvestMark Connect turns every product package into an opportunity to engage shoppers and capture valuable feedback. The new HarvestMark Connect console allows brands to see what shoppers are saying about their products every day, identify trends, and respond directly to the shopper, building loyalty. With the release of HarvestMark 2013, shippers can leverage their own lot codes to easily power targeted food-safety communication, making it easier than ever before to achieve item-level traceability compliance.

"Connection is the competitive advantage," said Reggie Griffin, former Corporate Vice President, Produce Merchandising & Floral, at the Kroger Company. "Today shoppers expect a 1:1 relationship with brands and retailers. HarvestMark Connect makes that 1:1 relationship possible."

HarvestMark PTI, the leading solution for compliance with the Produce Traceability Initiative, has also been enhanced in HarvestMark 2013. HarvestMark PTI is now offered with and without hardware, so customers can use their existing Zebra label printers. HarvestMark PTI has also been enhanced for automated line packing, offering the fastest and most reliable solution. Additional features include easier label preview and packer tallies, and a wide range of reporting options.

HarvestMark solutions are used today by more than 400 brands, sourcing fresh food from 4,000 farms from Canada to Argentina. Customers include The Kroger Co., Driscoll's Strawberry Associates, Sun World and Calavo. The HarvestMark platform helps customers meet government and industry requirements, and proprietary HarvestMark analytics have the potential to drive billions of dollars of new annual profit for retailers, food service operators and fresh food producers.

For more information, visit

About HarvestMark Traceability Solutions
HarvestMark® is the industry-leading fresh food traceability and insights platform from YottaMark, Inc. HarvestMark solutions deliver transparency and unparalleled insight into the fresh supply chain that drives sales and profit. Designed for a wide range of fresh products, the HarvestMark platform supports industry standard case- and pallet-level traceability. HarvestMark Connect extends the platform to individual sales units -- driving loyalty by connecting farm to fork, speeding food safety communication, and reconnecting shoppers with the people who grow and sell their food. To date, more than 4 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. Visit, download the free HarvestMark Food Traceability App for iPhone and Android, or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about YottaMark, Inc., visit

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