SOURCE: Harvey


December 10, 2014 10:58 ET

Harvey Wins Digital Assignment

Top Brand Activation Agency Lands New Work With Glory Days Grill

BALTIMORE, MD--(Marketwired - Dec 10, 2014) - Harvey, an award-winning brand activation agency, today announced it won a new digital assignment from casual-dining restaurant chain Glory Days Grill.

"We're thrilled to win this new work with Glory Days Grill," said Diane Lonsdale, senior vice president of brand experience with Harvey. "We're excited to tap into our newly expanded digital capabilities to create more effective, engaging experiences for consumers in an industry we're passionate about -- food."

After a competitive process, Glory Days Grill, a sports-themed American grill and bar and a Harvey client for nearly two years, awarded the redesign of its website to the agency. The restaurant has 21 locations across Maryland, Virginia, West Virginia, and Florida. Harvey will bring to life the local, neighborhood feel unique to each location through personalized online experiences that engage users across all their devices.

"The Harvey team already has a deep understanding of our brand, which they conveyed previously in the design of our restaurant's campaigns, menus and signage," said Jeff Newman, co-founder of Glory Days Grill. "We're thrilled to take our relationship into the digital realm and elevate our online presence with Harvey's expert guidance and inspired creative."

In addition to its core services, such as package design and in-store marketing, Harvey makes shopping rewarding and seamless for consumers shopping for products on shelves, on premise and online through digital brand strategy, shopper research (in person and online), interactive, social media engagement, mobile and video content.

About Harvey
Harvey is an award-winning, Baltimore-based, brand activation agency that engages consumers as they shop. For nearly 30 years, Harvey (formerly Harvey & Daughters) has taken a holistic approach to shopper marketing. Today Harvey bridges its in-store shopper heritage into the digital environment, creating one seamless omnichannel brand experience for the customer. Leading brands, including COVERGIRL, McCormick, Flying Dog Brewery and Manischewitz trust the agency to deliver programs that drive results. For more, visit Harvey online, on Facebook, or call 410-771-5566.

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