Telematics Update

Telematics Update

May 23, 2012 07:31 ET

Has Telematics in Brazil Reached its Tipping Point?

LONDON, UNITED KINGDOM--(Marketwire - May 23, 2012) - South American vehicle sales are forecast to reach 4.5 million units by 2014, with Brazil accounting for 60% of the total.

According to ANFAVEA; "In a macroeconomic sense, Brazil has greater stability, more per capita income, more jobs and more credit than before." In percentage terms, car sales are even more impressive in Peru. The market is tiny, with just 116,000 cars sold in 2010, but that was triple the number sold in 2006. In Argentina and Colombia, respectively, new-car sales last year gained 50% and 25% over unit sales in 2006.

That being said, Latin America has one of the highest theft rates in the world, making security one of the key reasons that telematics has a place in the market. This focus on security has created a demand for additional value added services such as navigation and infotainment, both in the consumer and commercial market.

"Whilst telematics is not new to the Latin American industry, I think we have reached a tipping point, and with imminent legislations, plus the number of organisations competing to grab a share of the market opportunity, I think there will be a lot to look out for." - Precksha Saksena, (Director, Telematics Update)

It is critical for telematics providers to understand how automakers, the government, hardware manufacturers, and tier one technology suppliers visualise business models, technology and strategy developments in this field to design products and timelines in-line with current trends.

Telematics Update's Telematics Brazil & LATAM 2012 Conference will bring together these decision makers, allowing key players in the value chain to gain insights into different strategies and capitalise on the new legislation.

Here are a few features of the conference:

  • See how the market will capitalise on this telematics boom with expert speakers from Volvo, Daimler, Ford, Google, BMW, Autotrac, Continental, Gristec, Microsoft and more.

  • Learn how to uncover opportunities in this evolving market by offering tailored solutions to capture customers

  • Meet with 200+ executives (including OEMs, Tier 1s, insurers, hardware manufacturers and TSPs amongst other key players) during the structured networking sessions to secure crucial partnerships

For more information go to:

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