Barracuda Digital

Barracuda Digital

May 24, 2013 10:30 ET

Has Your Website Been Hit by Penguin 2.0? SEO Agency Releases Panguin 2.0: a Revamped Tool to Help Marketers Understand Impact of Google Updates

LONDON, UNITED KINGDOM--(Marketwired - May 24, 2013) - SEO agency, Barracuda Digital, has added new features and functionality to its free-to-use 'Panguin Tool' for webmasters and marketers to check if their website has been hit by any of Google's major algorithm changes.

The revamped 'Panguin Tool', a portmanteau of Google's Panda and Penguin famous updates, now allows webmasters to see exactly which landing pages and keywords may have been affected by Google's algorithm changes.

Panguin 2.0 has been released in time for Google's latest spam fighting algorithm Penguin 2.0 - rolled out earlier this week (22nd May). It is estimated that roughly 2.3% of English queries will be noticeably impacted by this update.

The first version of Panguin Tool was originally created to help marketers and website owners to diagnose whether drops in their website traffic could be attributable to Google algorithmic devaluation.

The agency have now added more functionality to the tool for webmasters to better understand exactly which keywords or landing pages have suffered (or benefited) during an identified drop (or increase) in visits from Google's search results.

Head of SEO at Barracuda Digital, Luis Navarrete comments:

"We created Panguin 1.0 because there wasn't a tool available that clearly showed which one of Google's algorithm updates was responsible for drops in traffic levels. The next logical step was to allow webmasters to see which keywords and URLs had experienced the biggest drops in visits during the identified time period.

We hope that the Panguin 2.0 will help businesses to focus on what really matters in order to improve organic visits to their website."

The Panguin Tool pulls in organic traffic data from Google Analytics and overlays it with information about each of Google's algorithm updates, allowing webmasters to see if their drops in organic visit levels from Google correspond to algorithm release dates.

The new features mean that you can now apply date filters (and many other filters) to periods of interest to see the keywords and landing pages that are no longer generating organic visits from Google searches.

Commenting on the new functionality of Panguin 2.0, Anthony Tuite, Senior SEO consultant at Barracuda Digital said:

"When you've seen a fluctuation in traffic you need to be able to quickly examine specific keyword and URL organic visit data. By knowing which algorithm updates were released around the time of the fluctuation, and knowing what they were designed to target, you can more effectively diagnose problems and subsequently take affirmative action to rectify the situation."

There has been significant interest in the revamped tool and the site has already seen a significant uplift in visits during the three days since release.

Check if your website has been hit by Google's spam fighting algorithms:

For more information please visit

About The Panguin Tool

  • was launched in September 2012 and is owned by Barracuda Digital.

  • The tool was built using the Google Analytics API and requires the user's permission to access their Google Analytics Data.

  • The tool uses standard OAuth 2.0 to handle data authentication safely.

  • Use of the Panguin Tool is completely free and Barracuda Digital does not see, store or use any of the Google Analytics data.

  • It was created to provide correlative data as to which algorithm updates have had an effect on the user's website.

  • Barracuda Digital makes every effort to update the algorithm data presented in the Panguin Tool in a timely manner. However, due to time restrictions this is not always immediately possible.

  • All information provided by the tool is for reference only and Barracuda Digital cannot be held accountable for any subsequent actions taken after use of the Panguin Tool.

About Barracuda Digital

Barracuda Digital specialises in Organic-Search Strategy Consultation, In-house SEO training, Pay Per Click Management, Content Marketing, Display Advertising and Social Media Marketing.

With over 10 years in the digital marketing industry, Barracuda Digital provides digital, search engine marketing and Social Media solutions for a range of business sectors including financial services sector, B2B and consumer. Their profile of blue-chip clients which includes Lloyds of London,, Repair & Protect, The Caravan Club, Richersounds, and Aviva Investors among others.

Barracuda also prides itself on educating online marketing professionals on Best Practice Search Engine Optimisation through the delivery of its regular round table events.

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