SOURCE: Infobright

Infobright

May 14, 2013 08:00 ET

HasOffers Deploys Infobright to Power Rapid Delivery of Performance Advertising Analytics

Provider Embeds Infobright's Investigative Analytic Engine Into SaaS Platform That Transforms Affiliate Marketing Data Into Valuable Campaign Insight

TORONTO--(Marketwired - May 14, 2013) - Infobright today announced that HasOffers, provider of the industry's leading solution for tracking performance advertising, has deployed Infobright® Enterprise Edition (IEE) to power real-time, investigative analysis of massive volumes of raw data related to online marketing impressions, clicks and conversions. IEE is embedded into HasOffers' attribution analytics platform, enabling the SaaS provider to run complex, ad-hoc queries on advertising data and deliver fast insight for customers that need to understand their performance marketing campaigns.

"Our customers need to be able to quickly analyze campaign statistics and drill down into any data point or metric in minutes so that they can make informed decisions about their affiliate programs," said Lee Brown, CTO and co-founder of HasOffers. "As our business, and the data generated by our customers' campaigns has grown, we needed an efficient and affordable analytic tool that could help us scale our reporting capabilities. IEE fit the bill by giving us a way to run deep, investigative queries on lots of online data without complicated manual tuning or expensive hardware and disk storage. We were able to deploy the solution in a few weeks and improve query performance 10-fold almost immediately." 

HasOffers' customer base spans brand advertisers, advertising agencies, ecommerce sites and affiliate networks, including innovators such as Kabam Games, ABC.com, Hotel Tonight, Zynga, SponsorPay, Yahoo!, TapJoy, Herman Miller, and BeachMint. The company turned to Infobright when its MySQL database could not keep up with the volume or handle the increasingly complex analytic queries that customers needed to perform across billions of online events and hundreds of gigabytes of data streaming in daily. Combining deep data compression, simple administration and ultra-fast query performance, Infobright's investigative analytic engine gives HasOffers the ability to turn around valuable campaign insight for customers in a fraction of the time and with far less effort than before. 

"With Infobright in place, reports that previously took a half-hour or more to run can now be returned in seconds," said Niek Sanders, vice president of engineering at HasOffers. "We are also seeing data compression ratios of 10:1, which saves on disk storage costs and further improves query performance, and no indexing, partitioning or other manual configuration is required to set up and run even quite complicated reports. This really changes our ability to drill down into the data, track all kinds of performance metrics, and get our clients the answers they need -- fast. The net net is that our customers are happier, and improving their experience is a top priority, as this gives us an advantage over our competitors." 

Previously, HasOffers' database administrator was spending 2-3 days a week fine-tuning data for analysis. Now, no manual configuration is required. Within 60 seconds of data hitting HasOffers tracking platform, customers are able to run ad-hoc queries and get results that they can use to make better business decisions in real-time. 

"Data growth and complexity continues to be a big challenge for SaaS providers operating in the advertising technology arena," said Don DeLoach, CEO of Infobright. "Increasingly, Infobright is the embedded analytic engine of choice for businesses like HasOffers that need an efficient and affordable way to scale their investigative capabilities."

About Infobright
Infobright's investigative analytic engine extracts rich and useful insights from machine-generated data at the speed of business. Specifically focused on the rapid analysis of volumes of information from Web logs, call records, stock tickers, sensors and more, Infobright powers applications that enable organizations to ask all the questions they want, and get the detailed answers they need, to make better, faster and more profitable decisions. Affordable as well as simple to use, maintain and deploy, Infobright offers embedded and enterprise class solutions which enable companies in telecommunications and networking, financial services, media and advertising, and healthcare use investigative analytics to gain competitive success. For more information, and to learn how customers like Bango, JDSU, and Yahoo! are using Infobright to investigate their data, please visit www.infobright.com.

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