SOURCE: HasOffers

September 15, 2011 08:00 ET

HasOffers Integrates With RingRevenue, Becomes Web's First Affiliate Tracking Platform to Fully Integrate Pay-Per-Call

Integration Gives Advertisers Greater Insight Into Management of Affiliate Campaign Performance, Whether Click or Call

SEATTLE, WA--(Marketwire - Sep 15, 2011) - HasOffers (www.hasoffers.com), an affiliate tracking platform, today announced its integration with RingRevenue (www.ringrevenue.com), the leader in call performance marketing solutions, to provide businesses with offline as well as online affiliate tracking and reporting.

RingRevenue creates unique phone numbers for affiliates so clients are able to track which users were influenced by affiliates. This Pay-Per-Call integration with HasOffers is unique to any affiliate tracking software because it provides a single sign-in for both platforms and actually combines call tracking metrics with conversions reports. And though clients and affiliates still interact with both interfaces, it is an incredible time saver.

"Representing Fortune 500 clients, we required a robust affiliate solution that would not only track campaigns but phone calls as well. Working with HasOffers and RingRevenue has been the perfect solution and we highly recommend them for all your affiliate tracking needs," said Brian Apploff, VP of Business Development at iPowerDigital.com.

"This is the most complete integration we've done with an affiliate tracking software," said Jason Spievak, CEO of RingRevenue. "We chose HasOffers simply because their platform and API can support this level of partnership, and we're excited to see it taking off."

Advertisers that integrate call-based campaigns into marketing efforts can increase sales and overall ROI by:

  • Expanding reach and motivating publishers: Publishers know that calls convert into customers at a much higher rate than clicks. The increased likelihood of making a sale means more publishers will carry an advertiser's offer and put effort behind the campaign, resulting in broader distribution and more online, mobile and offline transactions.

  • Improving lead quality and reporting accurate commissions: Advertisers have the power to define what constitutes a "high-quality" lead. This means only calls that meet the advertiser's criteria are forwarded to call centers and any low quality calls -- including short calls, customer service calls, auto-dialers, repeat callers and those screened by the built-in Interactive Voice Response (IVR), among others -- are filtered out. Advertisers only pay publisher commissions on those calls that drive results.

  • Consumer confidence and increased CPA performance: Adding toll-free numbers to search results, banner creatives and/or websites actually increases click-through rates. Advertisers that feature phone numbers in their ads are seen as more legitimate than those without, and for many consumers, just knowing they can talk with someone makes them more comfortable with completing a transaction or signup form.

Publishers and consumers benefit from today's announced partnership, too. Publishers know they will be properly compensated for driving both click and call conversions, and consumers have more options to complete their transactions (as well as more confidence when doing so).

"Call-based marketing has been around for years, but RingRevenue has certainly taken it to the next level by making it viable for the affiliate space," said Lucas Brown, CEO of HasOffers. "This integration was only possible because both HasOffers and RingRevenue have built robust APIs and reliable platforms, and I am excited to watch our customers scale their affiliate programs with Pay-Per-Call campaigns."

About HasOffers
HasOffers (www.hasoffers.com) currently provides a software as a service for online businesses to track and manage their own affiliate programs. With more than $350 million in annual ad spend tracked by HasOffers, they positioned themselves as an industry leader in less than two years, being named "Service Provider of the Year" for 2010 by the Washington Technology Industry Association (WTIA). For more information, visit www.hasoffers.com or follow us on Twitter @hasoffers.

About RingRevenue
RingRevenue® improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue's patent-pending call performance marketing platform captures and converts more high-value customers. RingRevenue's comprehensive tracking and analytics consistently increase revenues from mobile, print and other "offline" media while also improving the performance of online campaigns such as search, email and display. RingRevenue powers many of the leading performance marketing networks and agencies. To learn more about RingRevenue or to request a demo, please visit ringrevenue.com or call 866-943-6426.

Contact Information

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