SOURCE: HasOffers

March 01, 2011 11:32 ET

HasOffers Moves Affiliate Tracking to the AWS Cloud

HasOffers Leads Online Advertising as the First Affiliate Tracking Solution Available on the Cloud

LAS VEGAS, NV--(Marketwire - March 1, 2011) - Today at LeadsCon, HasOffers ( announced full deployment of the company's ad servers to the Cloud. The biggest online advertisers in the world depend on affiliate tracking technologies to track their online relationships with key marketing partners. HasOffers' migration to AWS provides unprecedented reliability, much needed scalability, and fast global service to this world of affiliate advertising. 

"We are proud to be the first affiliate tracking software with globally distributed ad servers on the cloud," said Lucas Brown, CEO of HasOffers. "The absolute most important thing to online advertisers and affiliates is reliability. Every second counts, which is why we knew we had to commit to this incredible undertaking. The opportunity ahead on the Cloud will enable us to serve a limitless number of customers."

HasOffers chose Amazon Web Services (AWS) as a partner for many reasons, but most importantly for the global performance advantages and the extensive developer resources they provide. Amazon's EC2 program also reduces the time required to obtain and boot new server instances down to minutes, allowing companies to quickly scale capacity as computing requirements change.

"Our rapid growth also determined that moving to the Cloud was not just an option, but a requirement," said Lee Brown, CTO of HasOffers. "Through AWS we are lightning fast and extremely reliable for our customers, but in addition to that, we can scale to any number of new users, which is vital to our business model."

Recently awarded "Service Provider of the Year" by the Washington Technology Industry Association (WTIA), HasOffers has quickly made a name for their technology and services, growing over 500% last year, now tracking over $700,000 per day in affiliate payouts.

Key benefits of HasOffers' Cloud Deployment, include:

Globally Distributed
HasOffers' ad servers are now deployed on all four AWS cloud facilities located in California, Virginia, Ireland and Singapore, providing truly global coverage. The deployment in each facility is set up to operate mutually independent. This globally distributed ad serving platform provides ultimate reliability and faster requests.

Ultimate Reliability
Globally distributed ad servers eliminates the possibility of down time and ensures advertisers can continuously engage users without any interruptions. Distributed ad servers on the cloud with globally load-balanced DNS enable user requests to be directed real-time to the best available location. This removes the possibility of lost advertising dollars due to general technology issues. 

Faster Requests
With ad servers deployed around the world, ad serving response times are significantly improved at a local level and faster than ever before. The globally load-balanced DNS detects where a user is located and automatically directs them to ad servers in the facility closest to their location. This means users interact with localized ad servers. HasOffers customers in Europe have already seen an increase in speed by four times. 

About HasOffers
HasOffers ( enables online business to create, manage and track their own affiliate programs through a safe and scalable ad serving platform on the cloud. Through HasOffers, customers can effectively connect to new customers online by growing their own affiliate relationships. For more information, visit or follow us on Twitter @hasoffers.

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