SOURCE: Consulate General of Sweden

April 29, 2008 18:56 ET

Hästens Puts Beyond Blond 2008 to Bed

LOS ANGELES, CA--(Marketwire - April 29, 2008) - Hästens on Beverly and Absolut, two prominent Swedish brands, will sponsor the closing party for Beyond Blond 2008 at a cocktail reception at the residence of the Consul General of Sweden in Beverly Hills on Saturday, May 3. The by-invitation event will highlight Swedish design ingenuity with the Hästens brand, which is gaining acclaim in the Southern California market. Rapidly becoming a favorite with interior designers and discerning consumers here and abroad, Hästens beds are eco-friendly, free from all chemical substances, and are handcrafted with only the finest materials. The product will be displayed at the event.

Beyond Blond closes after a month-long series of events focused on the business of sustainable energy, biotech and life sciences, Information technology, and the media and entertainment industry. Symbolized by an apple, this year's Beyond Blond focused on Sweden's green sensibility and specific business niches with a goal, not only to introduce and enhance knowledge about Sweden and Swedish innovation and creativity, but also to stimulate a business outcome. "We are pleased that both Hästens and Absolut have been among our prominent sponsors of this year's Beyond Blond program," said Nina Ersman, Consul General of Sweden.

For further details and full program go to: www.beyondblond.org

Beyond Blond, now in its fifth year, is a month-long Swedish lifestyle program organized by the Consulate General of Sweden in Los Angeles to promote business opportunities for Swedish and American companies, and knowledge and interest about Sweden in the US.

Sweden is a leading nation in delivering innovative design, scientific achievements, communication technologies, sustainable environmental systems and business prowess in numerous fields affecting contemporary lifestyle and quality of life.