SOURCE: Hasty

June 27, 2013 11:15 ET

Hasty Announces First Healthy, On-Demand, Food Delivery Service

Order Healthy Food From a Curated Set of Local Restaurants, With Nutrition Facts and Photos of Every Dish

SAN FRANCISCO, CA--(Marketwired - Jun 27, 2013) - Today, Hasty introduces the first on-demand healthy food ordering app, allowing anyone to order based on dietary preferences (e.g. paleo, low carb, gluten free) from a curated set of the best quality and healthiest restaurants in a given city. Hasty is currently beta testing its app on iPhone in San Francisco. To join the waiting list for the private beta, please visit http://hastyapp.com. Instagram's lead designer, Tim Van Damme, is an advisor to the company.

Takeout and delivery is a $250 billion market, yet a notable hole here has been a healthy option. Hasty is filling this gap by making ordering healthy food as easy as ordering an Uber cab.

"Eating well is a critical part of being healthy, productive, attractive, and ultimately happy," said David Langer, founder and CEO, Hasty and a CrossFit athlete following the paleo diet. "Our society has evolved to a place where eating unhealthy, processed fast food and pizza is convenient and cheap, and eating fresh, healthy food requires a lot of effort, planning and expense. People want to take more control of what they're putting in their body. Creating a convenient, affordable way to eat healthy food, anytime, anywhere, will transform lives."

Hasty delivers a first-class healthy eating experience by protecting its customers and keeping them informed. The company works directly with restaurants to ensure that no MSG or additional sugar is used, along with minimal salt and oil. Hasty identifies the healthiest and tastiest dishes on any menu, and works with restaurants to calculate nutrition facts for every dish, and take beautiful photographs of every dish so customers know exactly what to expect. All of this is packaged and presented in an elegant experience designed to get the user in and out of the app as quickly as possible.

Many of Hasty's early users are former GrubHub or Seamless users who want healthier food options or have dietary restrictions. Early power users order meals via Hasty 2-3 times per week. Over 20 restaurants in San Francisco have already signed up for Hasty including Beautifull, Roostertail, Helmand Palace and Darn Good Food.

"Step trackers and other new fitness devices provide nice eye candy, but what you eat is the most important factor in determining how healthy you are and what you look like," added Langer. "It's easy to eat healthily when cooking at home, but it's a lot more challenging to select healthy options when eating out or ordering in. By solving this problem, we can have a positive impact on people's overall health. 68% of Americans are obese or overweight, and obesity treatment costs the healthcare system $190 billion annually, or 5% of the federal budget. This needs fixing."

About Hasty
Hasty is breaking down the barriers to eating healthily by offering the first on-demand healthy food ordering app. The app empowers you to order healthy, tasty food based on your dietary preferences from the best restaurants delivering in your city, as easily as you can order an Uber. Unlike other food ordering apps, Hasty offers beautiful photos and nutrition facts for every dish, so you know exactly what you're getting.

Hasty is currently in private beta on iPhone in San Francisco, and is founded by Oxford graduates David Langer and Chris Hollindale. Previously Langer founded GroupSpaces, the UK-based membership software company that was backed by Index Ventures and today hosts over 5M memberships. Hasty is being advised by Instagram's lead designer, Tim Van Damme and Jude Gomila, co-founder of Heyzap.

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