SOURCE: Hat Trick Beverage, Inc.

March 08, 2006 06:00 ET

Hat Trick Beverage Agrees With Central Park North Records to Develop, Manufacture and Distribute New Drink Line

ENCINITAS, CA -- (MARKET WIRE) -- March 8, 2006 -- Hat Trick Beverage (OTC: HKBV) has agreed with Central Park North Records to develop, manufacture and distribute a new drink line for the Hip-Hop Group Martian Colony (www.MartianColony.net) and the Kidz sensation project "The Marty and Artie Radio Show" (www.martyandartie.com).

"We feel that this is a great deal for both Hat Trick Beverage and Central Park North Records, as both companies are growing, and as Hat Trick Beverage is investing more resources in the Urban and Hispanic markets," states Larry Twombly, President and CEO of Hat Trick Beverage.

"We are not going to reveal what the drinks are right now, but in regard to Martian Colony we can say it will be Green and the Marty and Artie drink will be health conscious. Child obesity is big issue today and when you drink the Martian Colony drink, we think you will be out of this world," states Twombly. "Hat Trick beverage will release additional details in the coming weeks and we are hoping to unveil the Martian Colony drink first by the end of spring, and the Marty and Artie drink in conjunction with the DVD release for the Winter Holiday Season."

"We are totally excited about this drink, as Martian Colony is moving up the radio charts and our fan base is going to go crazy for this drink! We love the Pump Bottle drink from Hat Trick Beverage, and we think the Agua Fresca Hispanic line is great, and we are excited about working with Hat Trick," states "bLACKy" Amen, Producer and Creator from Martian Colony.

Additional details to come.

About Hat Trick Beverage:

Hat Trick Beverage, Inc., located in Encinitas, Calif., produces and distributes three water-based beverages: Vitality Beverage, a no-sugar, vitamin-enriched beverage; Snap Z Energy drink, a bag-in-a-box beverage sold in bars and restaurants; and Dos Lagos, an Agua Fresca drink for the growing Latino and Hispanic community. Vitality Beverage and Dos Lagos are produced in a number of popular flavors. Hat Trick, along with its joint venture partner, Bucket Head Beverage, recently debuted their "Pumped" Fitness Dumbbell package as well as their Super Buzz Energy Drink at the NACS. Hat Trick also showed its newly redesigned Dos Lagos Aguas Frescas in a new 16.9oz bottle.

The Subsidiaries are: MediaG3, CED Entertainment Distribution Inc.

Safe Harbor for Forward-Looking Statements:

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the company's actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financing and other risks.

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