SOURCE: Hat Trick Beverage, Inc.

September 18, 2007 08:00 ET

Hat Trick Beverage Gets Ready to Shake Up the Beverage World

ENCINITAS, CA--(Marketwire - September 18, 2007) - Hat Trick Beverage (PINKSHEETS: HKBV) (www.hattrickbeverages.com) announces plans to organize a group of this country's most powerful distributors in the pursuit of developing a new "super premium" beverage brand.

Larry Twombly, the President and CEO of Hat Trick Beverage, has been in contact with certain distributors on the East Coast and the West Coast. "The plan is simple," states Mr. Twombly. "For years these distributors have been instrumental in making beverage manufacturers successful. A brand is only as good as the distribution it has. Our plan is to build a brand that they not only distribute but also have some ownership in and help control."

Hat Trick Beverage has solicited five distributors, three on the East Coast and two on the West Coast, and received an overwhelming positive response.

Hat Trick Beverage will be given the responsibility of developing the brand from "drawing board" to finished product. The group of distributors will be vital in the design and marketing of the brand. Hat Trick Beverage is well known for its ability to develop brands quickly and economically.

Hat Trick Beverage is proud to be involved with this group. They are well respected and have unmeasured influence in the beverage arena.

"We hope to have all the details wrapped up before the National Association of Convenience Stores (NACS) trade show which takes place in Atlanta this November," added Twombly.

At that time, Hat Trick Beverage will unveil the persons involved as well as the product itself.

About Hat Trick Beverage:

Hat Trick Beverage, Inc. is located in Encinitas, CA. Hat Trick Beverage develops, markets and distributes high quality unique functional beverage products. These products include Pumped Fitness and Road Kill beverages as well as others.

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Except for historical information contained herein, the matters set forth may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in forward-looking statements. Words such as "anticipate," "intend" and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such statements are based on current beliefs of management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of the company's products, the competitive environment of the industry, the ability of the Company to continue to expand its operations, the level of costs incurring in the connection with the Company's expansion efforts, economic conditions in the industry and financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

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