SOURCE: Hat Trick Beverage, Inc.

May 22, 2006 06:15 ET

Hat Trick Beverage Is Nearing the Completion of Its Groundbreaking "Think Tank"

ENCINITAS, CA -- (MARKET WIRE) -- May 22, 2006 -- Hat Trick Beverage (PINKSHEETS: HKBV) -- Hat Trick Beverage's "Think Tank" is nearly complete.

Two prominent distributors on the East Coast and Two on the West Coast have accepted leadership roles in this cutting edge beverage marketing and distribution tool.

Hat Trick Beverage is actively searching for a Key person with leadership and vision to accept a Role in the "Think Tank" for the Midwest or the Southeast.

"This is a groundbreaking format which will allow the Distributors to have a loud voice in the marketing and distribution of Hat Trick Beverage products," states Larry Twombly, President and CEO of Hat Trick Beverage. "It has been Hat Trick's intention from the beginning to allow the distributors to take a proactive role in the growth of the brands.

"As we launch new lines this summer such as the expanded 'Pumped Fitness,' Our Signature Line with 'The Martian Colony Atomic Cocktail' and our expanded 'Hispanic Agua Fresca Line,' our 'Think Tank' takes on a very vital role as roll out from market to market nationwide and internationally as well."

Hat Trick Beverage intends to launch this "Think Tank" the first week of June!

About Hat Trick Beverage:

Hat Trick Beverage, Inc., located in Encinitas, Calif., produces and distributes three water-based beverages: Vitality Beverage, a no-sugar, vitamin-enriched beverage; Snap Z Energy drink, a bag-in-a-box beverage sold in bars and restaurants; and Dos Lagos, an Agua Fresca drink for the growing Latino and Hispanic community. Vitality Beverage and Dos Lagos are produced in a number of popular flavors. Hat Trick, along with its joint venture partner, Bucket Head Beverage, recently debuted their "Pumped" Fitness Dumbbell package as well as their Super Buzz Energy Drink at the NACS. Hat Trick also showed its newly redesigned Dos Lagos Aguas Frescas in a new 16.9oz bottle.

The Subsidiaries are: MediaG3, CED Entertainment Distribution Inc.

Safe Harbor for Forward-Looking Statements:

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the company's actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financing and other risks.

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