SOURCE: Hat Trick Beverage, Inc.

April 12, 2006 09:20 ET

Hat Trick Beverage Pumps Up Its Pumped Fitness Brand and Gives It Some "Color"

ENCINITAS, CA -- (MARKET WIRE) -- April 12, 2006 -- Hat Trick Beverage (PINKSHEETS: HKBV) -- Hat Trick Beverage announced today the expansion of its already growing "Pumped Fitness" brand.

Hat Trick will offer the "Pumped Color." The Pumped Color will join the successful Pumped Family and will bring all the vitamins and nutrients of its brother "Pumped Fitness," but will have a specific vitamin profile to match individual needs.

The brand will be available in both 15 oz and 30 oz and will rollout in mid-May.

"We are excited to have this brand extension ready for our summer season, and at this rate of growth we would expect additional products to develop from 'Pumped Fitness' as well," stated Larry Twombly, President and CEO of Hat Trick Beverage.

The brand now offers 4 flavors and it is reported that other flavors are being considered. Hat Trick just announced the growth of "Pumped" recently to 30 oz, and this expansion is no surprise to Larry Twombly.

"This will round out the brand nicely and should aid the brand with its rapid growth," Larry Twombly was quoted as saying. "This should be no surprise to anyone, as you are dealing with a healthy product in what I think is a neat and very creative bottle. Merchandising is a big part of our business and we have several other very creative products coming in 2006 and 2007 that will make the industry stand up and take notice."

Hat Trick Beverage is moving in a positive direction and management feels that the best is yet to come!

About Hat Trick Beverage:

Hat Trick Beverage, Inc., located in Encinitas, Calif., produces and distributes three water-based beverages: Vitality Beverage, a no-sugar, vitamin-enriched beverage; Snap Z Energy drink, a bag-in-a-box beverage sold in bars and restaurants; and Dos Lagos, an Agua Fresca drink for the growing Latino and Hispanic community. Vitality Beverage and Dos Lagos are produced in a number of popular flavors. Hat Trick, along with its joint venture partner, Bucket Head Beverage, recently debuted their "Pumped" Fitness Dumbbell package as well as their Super Buzz Energy Drink at the NACS. Hat Trick also showed its newly redesigned Dos Lagos Aguas Frescas in a new 16.9oz bottle.

The Subsidiaries are: MediaG3, CED Entertainment Distribution Inc.

Safe Harbor for Forward-Looking Statements:

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the company's actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financing and other risks.

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