SOURCE: Hat Trick Beverage, Inc.

June 01, 2006 09:15 ET

Hat Trick Beverage Sheds Subsidiaries With Focus on Beverage Division

ENCINITAS, CA -- (MARKET WIRE) -- June 1, 2006 -- Hat Trick Beverage (PINKSHEETS: HKBV) -- Hat Trick Beverage announced today that they have sold and dissolved their relationship with CED Entertainment and MediaG3. In an effort to focus on their core business, Hat Trick Beverage sold CED Entertainment to Central Park North Records and completed their early sale of Halogen Records and CPN KIDZ Entertainment. Hat Trick Beverage also dissolved their relationship with MediaG3, who will return the stock received when acquired. CED Entertainment has returned their stock and additional compensation was received by Hat Trick in completion of the deal. "In the short time that we all were together it was a very professional and exciting times, but it was mutually agreed that this is best for all," states Larry Twombly, President and CEO of Hat Trick Beverage.

"With the Beverage business growing at such a rapid pace, we felt it necessary to focus on the core business that has brought us this far and will bring us to the next level," states Larry Twombly, President and CEO of Hat Trick Beverage. "As we look to the future it was a company decision that the new products, 'Pumped Fitness,' 'Aquas Frecas' and 'Martian Colony Atomic Cocktail' are only the beginning and with the great overall response to the Pumped Fitness, it is extremely important that all of efforts and resources go in to those products and product lines."

"We now have a stronghold in the Southern California area with our new relationship with KLS and by adding Hat Trick Products to its portfolio of products and in return Hat Trick will be adding the Products of KLS, this will effectively double the reach of each entity," states Larry Twombly.

It has been reported in the past that Hat Trick is taking the path of another successful Beverage Company Hansen Natural (HANS).

About Hat Trick Beverage:

Hat Trick Beverage, Inc., located in Encinitas, Calif., produces and distributes three water-based beverages: Vitality Beverage, a no-sugar, vitamin-enriched beverage; Snap Z Energy drink, a bag-in-a-box beverage sold in bars and restaurants; and Dos Lagos, an Agua Fresca drink for the growing Latino and Hispanic community. Vitality Beverage and Dos Lagos are produced in a number of popular flavors. Hat Trick, along with its joint venture partner, Bucket Head Beverage, recently debuted their "Pumped" Fitness Dumbbell package as well as their Super Buzz Energy Drink at the NACS. Hat Trick also showed its newly redesigned Dos Lagos Aguas Frescas in a new 16.9oz bottle.

Safe Harbor for Forward-Looking Statements:

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the company's actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financing and other risks.

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