SOURCE: Hat Trick Beverage Inc.

January 24, 2007 09:00 ET

Hat Trick Gets Ready to WOW the Kids

ENCINITAS, CA -- (MARKET WIRE) -- January 24, 2007 -- Hat Trick Beverage (PINKSHEETS: HKBV) is proud to announce the completion of its exciting Road Kill line of beverages. Road Kill is a functional fruit-flavored water-based beverage available in a proprietary 15oz bottle with whimsical labeling that is appealing to kids of all ages. Road Kill will be available in five fun flavors including Green Gopher Guts (Apple), Pink Skunk Chunks (Kiwi Strawberry), Blue Raccoon Bits (Raspberry), Purple Possum Parts (Grape) and Orange Chicken Chunks (Orange). Much like the other products Hat Trick Produces, Road Kill contains no sugar and is loaded with vitamins. Pictures and descriptions of Road Kill can be viewed on our web sight www.hattrickbeverages.com on the products page.

Road Kill will be marketed to the 8 to 16 age group. This demographic is one that is much overlooked by the beverage industry. Hat Trick Beverage is ecstatic about the potential of this product and the growth it will offer the company. "Hat Trick is determined to become a powerful force in the beverage industry and this is one positive step in that direction," stated Larry Twombly, President of Hat Trick Beverages.

About Hat Trick Beverage

Hat Trick Beverage Inc., located in Encinitas, CA, develops, markets and distributes beverages. Those beverages include Pumped Fitness, a line of functional beverages in a proprietary bottle shaped like a dumbbell. The company also produces Dos Lagos, and Agua Frescas beverage targeted at the growing Latino and Hispanic market.

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