Canadian Football League

Canadian Football League

November 24, 2015 13:37 ET

Hats Off: Canadian Football League Announces Signature Collection in Partnership with Tuck Shop Trading Co.

TORONTO, ONTARIO--(Marketwired - Nov. 24, 2015) -

Editor's Note: There are 12 photos associated with this release.

To celebrate the 103rd Grey Cup presented by Shaw, the Canadian Football League has joined forces with Tuck Shop Trading Co. to help fans cheer on their teams in true, northern style. The two Canadian entities have collaborated on a limited edition line of CFL inspired toques; one for each of the nine teams in the league as well as a "Grey Cup" pattern. Modeled after Tuck Shop's signature slouchy neighbourhood toques, each design proudly features the team's respective colours and team name. The toques are now available online at Tuckshopco.com, while quantities last.

"Our partnership with Tuck Shop Trading Co. is yet another exciting one for the CFL," said Christina Litz, Vice President of Marketing for the CFL. "A popular and truly Canadian-inspired design, we wanted to create a piece of merchandise that the casual fan would wear and enjoy. As we up the ante on our marketing efforts, this partnership is one of the many ways we are re-introducing the CFL to Canadians with fresh style, like it's never been seen before.

The toques were designed and manufactured in Canada, making them fully 'homegrown'. A very exclusive run, 100 toques per team and 200 Grey Cup toques will be available for sale online at Tuckshopco.com, beginning November 23, as well as at the Grey Cup Festival in Winnipeg, MB, beginning November 26 until November 28, while quantiles last.

"Bolstering Canadian football fandom, the CFL wants fans to be able to rep their team in style. Canadian fashion is epitomized with the toque, making the partnership between Tuck Shop Trading Co. and the CFL a natural fit. We are thrilled to be involved with one of Canada's legendary sports institutions to bring fans an exclusive Grey Cup Collection of 9 CFL team toques - from the BC Lions to the Montreal Alouettes said Tuck Shop Trading Co. Founder Lyndsay Borshke. "The fusion of sports, fashion and winter provides the perfect foundation for a growing partnership."

The following patterns are available:

  • ALOUETTES - red and blue
  • ARGONAUTS - double blue
  • BLUEBOMBERS - blue and gold
  • ESKIMOS - green and gold
  • LIONS - orange and black
  • REDBLACKS - red and black
  • ROUGHRIDERS - green and white
  • TIGER CATS - yellow and black
  • STAMPEDERS - red and black
  • GREY CUP - grey and white
  • GREY CUP - red and grey

Images of the toques can be accessed here. The 103rd Grey Cup takes place in Winnipeg on Sunday, November 29, 2015. Fans can share their excitement and signature team style using the hashtag #GreyCup.

ABOUT THE CANADIAN FOOTBALL LEAGUE

Today's CFL is more than just our great game of football. It's fans sharing their excitement for what they see on the field, and what they experience off it. Stay up to date on all the non-stop action at CFL.ca. And join all of Canada as we celebrate the 103rd Grey Cup, presented by Shaw, this November in Winnipeg.

About Tuck Shop Trading Co.

Tuck Shop Trading Co. proudly cites Canadian cottage country as its driving force and creative motivation. Creator Lyndsay Borschke spent her childhood and early adulthood at a traditional camp in Algonquin Park and now summers on the same lake with family. Tuck Shop Trading Co. is a brand-luxe yet cozy ready-to-wear and accessories for both men and women-inspired by her current lifestyle: one spent between the city and cottage.

To view the photos associated with this release, please visit the following links:

BC Lions' team toque: http://www.marketwire.com/library/20151124-1034248_7.jpg

Edmonton Eskimos' team toque: http://www.marketwire.com/library/20151124-1034248_9.jpg

Calgary Stampeders' team toque: http://www.marketwire.com/library/20151124-1034248_8.jpg

Saskatchewan Roughriders' team toque: http://www.marketwire.com/library/20151124-1034248_5.jpg

Winnipeg Blue Bombers' team toque: http://www.marketwire.com/library/20151124-1034248_6.jpg

Hamilton Tiger-Cats' team toque: http://www.marketwire.com/library/20151124-1034248_1.jpg

Toronto Argonauts' team toque: http://www.marketwire.com/library/20151124-1034248_3.jpg

Ottawa REDBLACKS' team toque: http://www.marketwire.com/library/20151124-1034248_2.jpg

Montreal Alouettes' team toque: http://www.marketwire.com/library/20151124-1034248_4.jpg

Blue Grey Cup toque: http://www.marketwire.com/library/20151124-1034248_10.jpg

Red Grey Cup toque: http://www.marketwire.com/library/20151124-1034248_11.jpg

Canadian Football League Announces Signature Collection in Partnership With Tuck Shop Trading Co.: http://www.marketwire.com/library/20151124-1034248_p.jpg

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