Paris : HAV

February 19, 2013 12:13 ET

HAVAS 2012 Revenue

PUTEAUX, FRANCE--(Marketwire - Feb 19, 2013) -

2012 Revenue

Full year:

Revenue:                EUR 1,778 million
-- Revenue growth:                    +8%
-- Organic revenue growth:          +2.1%
-- Digital weight:         26% of revenue

Fourth quarter:

Revenue:                  EUR 521 million
-- Revenue growth:                  +5.5%
-- Organic revenue growth:          +1.1%

Net New Business1 for the year: EUR 1,675 million (+22% on 2011)

David Jones, Havas CEO, said: "2012 was a good year for the Group, considering the global economy remains challenged especially in Europe. Our North America business strengthened in H2 posting good growth and our performance was strong in LATAM and APAC. The momentum at Havas is excellent following the successful rebranding of our divisions and the simplification of our structure. We continue to see good new business wins and growth of digital, supported by the unique co- location of our media, creative and digital teams. The year risks to be another challenging one, but these factors, along with promising activity in January 2013, give us confidence in Havas's ability to continue to perform."


Consolidated Group revenue for 2012 was EUR1,778 million, an increase of 8% over 2011 on an unadjusted basis. Revenue for the 4(th) quarter of 2012 was EUR521 million compared with EUR492 million for the equivalent period in 2011, representing growth of +5.5% on an unadjusted basis.

Organic growth for the full year was solid at +2.1%. Q4 organic growth was +1.1% largely impacted by a high baseline compared to Q4 2011.

Over the year, the Euro depreciated against the US dollar, producing a positive exchange rate impact of EUR41 million for full year 2012 for this currency only. The total exchange rate impact is EUR63 million.

Digital and social media once again increased their contribution to Group revenue as the Group pressed ahead with its strategy of putting these businesses at the core of all its activities and agencies around the world. With no significant acquisition over the course of the year, digital and social media accounted for 26% of total Group revenue in 2012.

Geographic distribution of organic revenue for the 2012 financial year was as follows:

See table in attached release.


Europe was close to flat over the full year 2012 with -0.4% in organic revenue. France also ended the year close to flat due to its creative agencies and a strong performance from Havas Media. Havas Media's performance in Q4 was largely impacted by a high base in the prior year's quarter. By sector, corporate and financial communications fell back while BETC strengthened its position as the leading French agency as a result of significant organic growth.

The UK outperformed the rest of Europe in 2012, due in large part to recent wins by Havas Worldwide London, to BETC London (a startup launched just over a year ago) and to initial strong performance at our recently acquired Havas Lynx agency, a digital specialist in healthcare communications.

2012 full year revenue for the rest of Europe was down by -1.2%. Q4 saw a temporary downturn in media in Spain, Portugal and Switzerland, while Belgium and Turkey remained strong.

North America: The region posted full year growth of +3.3%, proving remarkably dynamic and especially so in Q4, with growth of +6.5% driven by digital, advertising, healthcare communications and media activities.

Rest of world: Asia-Pacific reported full year growth of +8.7% for 2012. Host lost the Vodafone Hutchison account which impacted Q4, but the agency largely made up for the loss by winning the Coca-Cola account. Creative and media activities in China continued to perform well through the year. However IPO PR consultancy and field marketing were also soft in the period. The United Arab Emirates, India and Singapore were Asia's main growth drivers throughout 2012.

In Latin America, Argentina, Colombia, Peru and Uruguay delivered double digit organic growth throughout the year while Mexico grew progressively. The biggest contributions to the region's strong performance came from digital, media expertise and healthcare communications.

The Group will publish its 2012 annual results on March 21(st), 2013, after market close.


Net new business(1) won in 2012 amounted to EUR1,675 million, a 22% increase on 2011 and one of the best three performances of the past decade.

Among the most significant wins in the fourth quarter of 2012:

* Havas Worldwide won global data duties for Unilever and was appointed digital agency of record for the Snuggle fabric softener brand. BETC was chosen as global integrated agency for Louis Vuitton and Berluti. Havas Worldwide Munich won institutional communications and all PR activities for Osram worldwide. Havas Media International France won the global account for Deezer. Havas Media Asia Pacific was appointed global agency for the Shangri-La Hotels & Resorts luxury hotel group. Havas Media won the global account for Remy Cointreau and Arena Miami won the Natura account for five markets.

* On the strength of its integrated offering, Havas won the account for the launch of a second series of euro bank notes for the European Central Bank: Havas Worldwide Düsseldorf will be responsible for mass media communications and international coordination, Havas Worldwide Amsterdam for online communications and Havas Media Frankfurt for media planning and buying in all 17 Eurozone countries. In France, Havas Worldwide Paris, Havas Event and Havas Productions will take the lead on strategic consultancy, PR and events and Havas Digital will be responsible for the multilingual microsite.

* In North America, Havas Worldwide Chicago won digital and eCRM for Citibank credit cards.

* In Latin America, Havas Media won MSD, Nacional Monte de Piedad, Nikon and Hard Rock Hotel.

* Account wins in France included La Poste, McDonald's, Club Med Gym and GMF; in Germany, corporate design for Deutsche Bank; CRM for L'Oréal in Poland; internal communications for sanofi (from New York), Adecco in Belgium, DHL in the Philippines, Generali in Italy, Ricola in the UK and Hermès Parfums in China.

* Purely digital wins included Pizza Hut in Hong Kong, Max Life Insurance in India, Foodpairing in Belgium, H&M in Spain, Perfume Holdings in twelve markets, the Philips global account and children's charity War Child in the UK.

The detailed list of the most significant wins of 2012 is given in Annex 1.


In keeping with its strategy and commitment, Havas continued demonstrate its leadership on the CSR front through the following initiatives:

* Publication of the Group's first Sustainability Report, based on information provided by our internal CSR reporting tool and shedding light on the many initiatives undertaken within the Group and progress made in meeting its objectives.

* As a member of the media planning and buying industry federation UDECAM, the Havas Media France agency took part in the first collective "office life" carbon footprint assessment of leading media agencies. The process involved gathering data on all the agencies' activities (media buying, digital) and culminated, thanks to widespread media cooperation, in a provisional assessment of greenhouse gas emissions generated by their TV, press, Internet and radio media buying.

* The 3(rd) One Young World summit (www.oneyoungworld.com) was held in Pittsburgh in October 2012. Dubbed "Young Davos" by CNN, the aim of One Young World (co-founded by David Jones and Kate Robertson) is to provide a platform for today's young people, the leaders of tomorrow, to bring about positive changes in the world. 1,300 young delegates (all aged under 25) from 183 countries, accompanied by 40 world famous Counsellors including former UN Secretary-General Kofi Annan, former US President Bill Clinton, Professor Muhammad Yunus and Twitter founder Jack Dorsey, came together to create tangible initiatives to address some of the pressing issues the world faces. Over 200 firms, among them some of the world's largest including Google, Unilever, L'Oréal, Apple, Accenture, Puma and Facebook, showed their support by sponsoring delegates.


A number of Group agencies won recognition for their work in the fourth quarter of 2012: "The Bear" by BETC for Canal+ was the world's most awarded TV spot, not just of 2012 but also in the history of the Gunn Report.

At the Cresta Awards, the Group collected 16 awards, including Agency of the Year for BETC and Network of the Year for Havas Worldwide. The Group won awards in a total of 11 categories (including four for "The Bear") plus three Grand Prix awards (two for BETC for "The Bear" and one for Arnold Boston).

At the London International Advertising Awards, Group agencies garnered 13 awards: a Grand Prix for BETC, five Gold (two for BETC and three for Havas Worldwide London), four Silver (two for Havas Worldwide New York, one for Arnold Boston and one for BETC) and three Bronze.

The Epica Awards brought the Group a total of 19 awards. BETC took six of them, including one Gold. BETC London won three awards, including one Gold. Havas Worldwide London took two, including one Gold, and Havas Worldwide Paris also won a Gold. Havas Worldwide Düsseldorf, Havas Worldwide Zürich, Havas Tunisia, Havas Worldwide Helsinki, H Paris, Havas Worldwide Amsterdam and Havas 360 together accounted for the remainder.

Eurobest added another 19 awards to the Group's tally, including the Grand Prix for BETC's "The Bear", which also scooped another seven awards including four Gold. Havas Worldwide London won three awards and Leg, Havas Worldwide Paris, Havas Worldwide Amsterdam, Havas Worldwide Vienna and Arnold Amsterdam were also winners.

At the Cristal Festival, Group agencies notched up a total of 29 awards, including one Grand Prix (BETC) and six Gold (four for BETC, one for H Paris and one for Havas Worldwide Amsterdam). MPG-MC, Havas Worldwide London, Leg, W&Cie, Arena Media, Cake London and Havas Digital were also among the awards.

Group agencies also won numerous awards in digital:

At the Lovies, Havas Worldwide Digital Lisbon won a People's Lovie and a Silver. Havas Worldwide Amsterdam and H also each took a Silver. Havas PR USA was named 3(rd) "Most Social Media Agency in the World" by Sociagility.

At the Boomerang Awards, Havas+Palm won in three categories including best online campaign for Mobiliz.

At the BIMA Awards, AIS London was named Agency of the Year and took awards in three categories for its "Save the 1Day" campaign for Sony Music/ Syco.

At the OMMA Awards (for Online Advertising Creativity), the "Globalize your thinking" campaign for Oppenheimer Funds by MPG Media Contacts won two awards, including the coveted "Best in Show". In other disciplines:

Fuel Lisbon was named Agency of the Year at the Premios a la Eficacia and Arena Media as Media Agency of the Year.

At the Achap Chile, Havas Worldwide Santiago picked up 17 awards, including five Gold.

At the PR News PR People Award, four members of Havas PR USA took top awards, including "PR News Hall of Fame" and "Tweeter of the Year".

At the Key Awards, Havas Worldwide Milan won the special prize as well as the "Beverages" category.

At the W3 Awards, H4B Chelsea won one Gold and five Silver and Havas Discovery two Gold and three Silver awards.

ANNEX 1: Net New Business 2012

Havas Creative Group


Ambank: Euro RSCG Malaysia appointed agency of record
American Eagle Outfitters: Arnold
Atlantic City: Euro RSCG New York appointed agency of record
Banesto: Euro RSCG Spain won digital duties
BBVA: Euro RSCG Colombia won social media business
Burger King: Cake UK chosen as consumer agency in the UK and Ireland
Carlsberg: Euro RSCG APAC won ATL advertising, digital, social media, PR
activation business, all of which will be managed by a cross-market
team based in Singapore, Malaysia and Hong Kong
Claire's Accessories: Euro RSCG Chicago won the global account
DHL: Euro RSCG Mexico won the advertising business
eHarmony: won by Euro RSCG Brazil
EON: EHS 4D won the relational marketing account
Expedia: Euro RSCG 4D Matrix appointed to carry out SEO duties for the
in India
Grupo Vitro: Euro RSCG Mexico won the integrated communications account for
GSK: Euro RSCG Life
Häagen Dazs: Euro RSCG Middle East won the Häagen Dazs regional
PR account
Haribo: Euro RSCG Moscow won Haribo's digital business
HBO: Cake UK won the campaign for the DVD release of the Games of Thrones

Ideal Standard: Euro RSCG London chosen to manage pan-European advertising
Idesa: Euro RSCG Middle East won the PR duties
Kraft: Euro RSCG Milan won digital and social media duties for the Fonzies
and digital duties for Hag and Sottilette
La Roche-Posay: Euro RSCG BETC 4D won the digital business
Lycra: Euro RSCG San Francisco appointed global agency of record
Nokia: Euro RSCG appointed to handle digital business for Nokia in India
Pekao Bank: Euro RSCG Warsaw appointed agency of record
Peugeot: Euro RSCG Malaysia appointed to develop the regional launch
for a new auto model and Euro RSCG Prague won a launch event for Peugeot
Sony Playstation: Euro RSCG Chicago won the digital, social media, mobile
experiential business for the PlayStation and PS+ network in the US
Superbock: Euro RSCG Lisbon won the advertising, digital, packaging, point
sale and events duties for Superblock beer
Telefonica: Euro RSCG Prague appointed to handle BTL advertising
Thomas Cook: Euro RSCG London won the advertising account
Volvo China: Arnold
Yili: Euro RSCG China was appointed agency of record for six Yili dairy


Aivoria: Euro RSCG Malaysia won the Elianto, Bonita and Tiamo brands
AXA: Euro RSCG C&O for PR
Bel Brands: Euro RSCG Chicago won the advertising account
Belvedere: Euro RSCG Toronto chosen to handle social media duties
BIC: Euro RSCG Milan chosen for BTL and social media business and Euro RSCG
Dubai for advertising
British Petrol: Project House for digital duties
Chicco: Euro RSCG Sao Paulo chosen for ATL and BTL digital business
Comptoir des Cotonniers: BETC Luxe
Ferrero: Euro RSCG Klan (Turkey) for digital and social media
Giorgio Armani: BETC Luxe chosen to manage advertising for the Giorgio
Fragrance Business (Acqua di Gio, Acqua di Gioia, Code Luna, etc.) and the
Giorgio Armani Beauty business (skin care and make-up)
IBIS hotels: The Red Agency won the PR and communications account for Ibis
(Groupe Accor), and Euro RSCG Dubai won the advertising business for Accor
Intel Asus: Euro RSCG New York
KB Bank: Euro RSCG Prague won the social media business of Komercní
La Caixa: Euro RSCG Spain for La Caixa Private & Personal Banking
Lego: Euro RSCG Prague for social media duties
Novartis: Euro RSCG Life
Parry Nutraceuticals: Euro RSCG 4D Matrix.
P&G: Project House was selected to handle digital business for the
Pantene and Wella brands, and Euro RSCG 4D Milan won the social media
for Nurofen.
Reckitt Benckiser: Euro RSCG Corporate Communications Middle East chosen to
handle PR for Gaviscon, Scholl, Veet and Clearasil
Samsung: BETC London chosen to steer a global project for Samsung Smart TV
Sanofi: C&O appointed to handle internal communications for sanofi France
Sephora: C&O won the international recruitment communications account
Sony Playstation: Euro RSCG Austria chosen for the BTL business
Thalys: Rosa Park won the communications, media, CRM and social media
for Thalys in France, Belgium, Germany and the Netherlands.
Thomas Cook: Euro RSCG PR Manchester
Virgin Mobile: Euro RSCG Sydney appointed as one of Virgin Mobile's
agencies of


AARP: Havas Worldwide Chicago
Coca Cola Light: BETC London
Danone: Havas Worldwide Kuala Lumpur
Danone Activia: Havas Worldwide Melbourne
Danone Infant Nutrition: Havas Worldwide China/Hong Kong
Del Taco: Camp + King
Durex: Havas Worldwide Italy
Energa: Havas PR Warsaw
Fab: Arnold
Hellman's Supreme (Unilever): Havas Worldwide Chile
Jil Sander Fragrances (Coty Prestige): BETC Luxe
Kraft Foods: Havas Worldwide Prague
Lego: Havas Worldwide Prague
Mead-Johnson Infant Nutrition: Havas Life Mexico
National Lottery: Havas Worldwide Brussels
Oddka: Havas Worldwide London & Havas Worldwide PR North America
Pepsico: Havas Worldwide Mexico
Pernod Ricard: Havas Worldwide PR North America
Playstation: Host Australia
Prudential Insurance: Havas PR Warsaw
Seagate: Havas Worldwide London
Sovereign/Santander: Arnold
Staples: Havas Worldwide London
Turismo de Portugal: Havas Worldwide Portugal
Ubisoft/Just4Dance: BETC
VO5 Express Yourself: Havas Worldwide London


Adecco: Boondoggle
Berluti: BETC
Citibank: Havas Worldwide Chicago
Club Med Gym: BETC
Deutsche Bank: Havas Worldwide Dusseldorf
DHL: Havas PR Agatep
ECB: Havas Worldwide Europe
Food Pairing: Boondoggle
Jaguar Land Rover: Havas People UK
L'Oreal: Marketing House in Poland
La Poste: BETC & Havas Worldwide Paris
Louis Vuitton: BETC
Max Life Insurance: Havas Worldwide Delhi
Osram: Havas Worldwide Munich
Pizza Hut: Havas Worldwide Hong Kong
Sanofi: Havas People NY
Unilever: Havas EHS & Havas 360
War Child: Cake

Havas Media Group


Atlantic City Alliance: MPG Media Contacts USA
Adeslas Segurcaixa: MPG Media Contacts Spain
Bavaria: Arena Media Colombia
Burger King: Havas Sports & Entertainment/Cake UK
Carnival Cruises: MPG Media Contacts UK
Cencosud: Arena Argentina
Center for Disease Control and Prevention: MPG Media Contacts USA
Ceresita: MPG Chile
Dyson: MPG Media Contacts Spain
Edun: MPG Media Contacts USA
Evo/NovaCaixaGalicia: MPG Media Contacts Spain
Freixenet: MPG Germany
Grefusa: MPG Spain
Nölke/Gutfried: MPG Germany
Hawaianas: Havas Media International (Surveys)
Huawei: MPG Germany at pan-European level
Hyundai: MPG China
Lansay: Havas Media France
Lierac/Ales Groupe: Havas Media France
Mundo Fox: MPG Media Contacts USA
Naranya: iGlue Brazil
Nature Bounty: MPG Media Contacts USA
Net-A-Porter.com: MPG Media Contacts
Odesur Juegos Sudamericanos Santiago 2014: Havas Sports & Entertainment
Parle: MPG India
Perfume Holding: Havas Media International Global
Penguin: MPG Media Contacts UK
Pokerstars: MPG Media Contacts Spain
Puig/Paco Rabanne: Havas Sports & Entertainment/Cake Paris
Reckitt Benckiser: MPG Austria and Switzerland
Relais & Chateaux: Havas Media International Europe
Roland Garros: Havas Sports & Entertainment France & Havas Sports &
Entertainment China
Santander: Arena Media Chile and Spain
Sony: Havas Sports & Entertainment Miami
StriVectin: Havas Sports & Entertainment/Cake USA
Grupo Vips: MPG Media Contacts Spain
Whirlpool: Havas Media International Miami


Aeroflot - HVM NEC/Arena Russia. Won France, Italy, Germany, China, Japan,
Azco Nobel - Havas Sports & Entertainment Global - Sponsorship Strategy
Betfair - Arena Media UK
Beauty Prestige International - MPG APAC (six markets)
Corpbanca - Arena Media Colombia
Coty - Havas Media International Paris Consulting project
Desjoyaux - Havas Digital France
Dr. Theiss Naturwaren - MPG Germany
Grupo Planeta (CEAC & Home English) - Arena Spain
Far East Organization - MPG International Singapore - Singapore is main
coordinating agency for media buys in China, Indonesia and Malaysia
Laboratorios Ferrer - MPG MC Spain
Fox en Español - MPG USA
Hunkemoller - MPG Netherlands - Account for Spain, Denmark, France and
Hyundai - Havas Media France
Joyoung - Media Contacts China
JTI - Arena UK
Lacoste - Media Contacts UK
Lancome - Media Contacts Brazil
Land's End - MPG Germany
Lenovo - Arena Mexico
Laboratorios Liomont - MPG Mexico
NBA - Media Contacts US
NFL - Media Contacts US
Now TV - Cake UK (Havas Sports & Entertainment) - Launch event and PR
PayPal - MPG MC UK
Procter & Gamble - Mobext Philippines
Qatar Airways - Media Contacts Brazil
Sab Miller - Arena Argentina - Won Miller, Isenbeck, Warsteiner brands
Saudi Telecom - Havas Sports & Entertainment - Sponsorship and content
SNCF - Havas Media International Paris for Europe
Snow Beer - Media Contacts China
Sony - MPG Mexico
Taikang Insurance - Media Contacts China
Temasek Holdings - MPG/MC Singapore
TVS Tyres - MPG India
XL - MPG MC Indonesia


Albemarle & Bond Holdings: Arena Media UK
Alive: Havas Sports & Entertainment UK
Audley Retirement Homes: Arena Media UK
Axa: MPG Germany, MPG Belgium, Media Contacts Spain
Caudalie: Havas Digital France (France, Germany and Spain)
Choice Hotels International: MPG Media Contacts US
City Index: Arena Media UK
Clorox Professional Products: Havas Digital US
Coca Cola Zero: Havas Sports & Entertainment France
Coty: Havas Digital Hungary
Office National Croate de Tourisme: Havas Digital France
Dirección General de Tráfico: MPG Media Contacts Spain
DisToyota: Arena Media Colombia
EDF: MPG Media Contacts UK and Havas Sports & Entertainment UK
European Central Bank: MPG Media Contacts Europe
Gas Natural Fenosa: Arena Media Spain & AIS Spain
Honda: Cake/Havas Sports & Entertainment UK
Illva Saronno: MPG Media Contacts UK
Konami: MPG Media Contacts Spain
Lan Airlines: MPG Media Contacts Colombia
Merck: Havas Digital Miami
Mr Porter: MPG International London (UK, US, Australia, Hong Kong and
NBA: Havas Digital USA/Miami
NFL: Havas Digital USA
Omega Pharma: Arena Media Spain
Qatar Airways: Media Contacts/Havas Digital Brazil
Santiago 2014 (Juegos Panamericanos): Havas Sports & Entertainment Chile
Sony Pictures: ignition/Havas Sports & Entertainment LATAM
Sugon: Media Contacts/Havas Digital China
Study Adelaide: Ecselis/Havas Digital Australia
Tata Motors: MPG India
Tyco: MPG Media Contacts USA
Warby Parker: Havas Digital US
We7: Arena Media UK
Whirlpool: MPG Media Contacts Mexico
YFY Investment: MPG China


Adidas: Havas Sports & Entertainment Italy and Havas Sports & Entertainment
Coca Cola: Havas Sports & Entertainment Mexico and Havas Sports &
Deezer: Havas Media International France - Global Account
Generali: Havas Sports & Entertainment Italy
GMF: Havas Sports & Entertainment France
Hard Rock Hotel: LATAM (Digital Media)
Hermes Perfume: Havas Media China
H&M: Arena Media Spain
MSD: Havas Media LATAM (Pan Regional SEO/SEM)
Mouaward: Havas Media Middle East
Nacional Monte de Piedad: Arena Media Mexico
Natura: Arena Miami for five markets
Nikon: Havas Digital Brazil
Pearle: Arena Media Austria
Perfume Holding: Havas Media International France, Saudi Arabia, Indonesia,
India, Philippines, Malaysia, South Korea, Italy, Brazil, Japan, Mexico and
Philips: Global (Search)
Remy Cointreau: Global
Renault Nissan: Havas Media in Colombia and Argentina
Ricola: Arena Media UK
Shangri La: Havas Media Global
Turkey Tourism: Havas Media Germany, UK, Sweden, Norway, Denmark
Volkswagen: Havas Media International Miami (LATAM)
Zambon: Havas Media Europe
ZSL London: Arena UK

ANNEX 2: 2011 Organic Growth by quarter

See table in attached release.

About Havas

Havas (Euronext Paris SA: HAV.PA) is one of the world's largest global advertising, digital and communications groups. Headquartered in Paris, Havas operates through its two Business Units, Havas Creative and Havas Media.

Havas Creative Group incorporates the Havas Worldwide (www.havasworldwide.com) network - formerly Euro RSCG Worldwide - (316 offices in 75 countries), the Arnold (www.arn.com) micro-network (16 agencies in countries on 5 continents) as well as several other strong agencies.

Havas Media Group (www.havasmedia.com) is the world's fastest growing media group, operating in over 100 countries, and incorporates two major commercial brands: Havas Media (formerly MPG) et Arena.

A multicultural and decentralized Group, Havas is present in over 100 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 15,000 people. Further information about Havas is available on the company's website: www.havas.fr

Forward-Looking Information

This document contains certain forward-looking statements which speak only as of the date on which they are made. Forward looking statements relate to projections, anticipated events or trends, future plans and strategies, and reflect Havas' current views about future events. They are therefore subject to inherent risks and uncertainties that may cause Havas' actual results to differ materially from those expressed in any forward-looking statement. Factors that could cause actual results to differ materially from expected results include changes in the global economic environment or in the business environment, and in factors such as competition and market regulation. For more information regarding risk factors relevant to Havas, please see Havas' filings with the AMF (Autorité des Marchés Financiers) (documents in French) and, up to October 2006, with the U.S. Securities and Exchange Commission (documents in English only). Havas does not intend, and disclaims any duty or obligation, to update or revise any forward-looking statements contained in this document to reflect new information, future events or otherwise.

(1): Net New Business

Net new business represents the estimated annual advertising budgets for new business wins (which includes new clients, clients retained after a competitive review, and new product or brand expansions for existing clients) less the estimated annual advertising budgets for lost accounts. Havas' management uses net new business as a measurement of the effectiveness of its client development and retention efforts. Net new business is not an accurate predictor of future revenues, since what constitutes new business or lost business is subject to differing judgments, the amounts associated with individual business wins and losses depend on estimated client budgets, clients may not spend as much as they budget, the timing of budgeted expenditures is uncertain, and the amount of budgeted expenditures that translates into revenues depends on the nature of the expenditures and the applicable fee structures. In addition, Havas' guidelines for determining the amount of new business wins and lost business may differ from those employed by other companies.

Other definitions:

Organic growth is calculated by comparing revenue for the current financial period against revenue for the previous financial period adjusted as follows: - revenue for the previous financial period is recalculated using the exchange rates for the current financial period;

- to this resulting revenue is added the revenue of companies acquired between January 1 of the previous financial period and the acquisition date for the period in which these companies were not as yet consolidated;

- revenue for the previous financial period is also adjusted for the consolidated revenue of companies disposed of or closed down between January 1 of the previous financial period and the date of disposal or closure. Organic growth calculated by this method is therefore adjusted for variations in exchange rate against the euro, and for variations in the scope of consolidation.

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Press release: http://hugin.info/143438/R/1679381/548393.pdf

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(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: HAVAS via Thomson Reuters ONE


Contact Information

  • Contacts:

    Lorella Gessa
    Communications Director, Havas Group
    Tel : +33 (0)1 58 47 90 36
    Email Contact

    Investor Relations:
    Aurelie Jolion
    Director of Investor Relations, Havas Group
    Tel : +33 (0)1 58 47 92 42
    Email Contact