EHS 4D Group

EHS 4D Group

January 18, 2011 19:01 ET

Havas Agencies Launch Proprietary Real Time Social Media Monitoring Tool

"The Flightdeck" dashboard from Cake & EHS 4D Group first to provide complete monitoring, analysis and insight around all online brand activity

LONDON, ENGLAND--(Marketwire - Jan. 18, 2011) -

Editors Note: There is a photo included with this release.

The first complete listening tool to give visibility of what people are saying about brands in social media is being launched to offer marketers greater online insight than ever before.

Created by Cake and developed alongside sister agency EHS 4D Group, The Flightdeck aggregates quantitative and qualitative metrics from a broad range of sources of online information, displaying them in a user-friendly and creative interface, accessible across multiple platforms. It will allow users to track the sentiment of every piece of online activity around their brand, and will show the importance, influence and authority of any individual that posts a comment, giving far greater insight into brand perception at any given time.

With social media growing at a rapid pace, there is greater need than ever for marketers to stay fully informed of what is happening to their brand online and in real time. Indeed, recent industry research shows that 75% of UK companies do not know where and how their most valuable customers are talking about them online, with a third not measuring the effectiveness of social media on their brands.*

The Flightdeck is powered by data from a number of expert sources. Leading buzz monitoring specialist Sysomos provides real time analysis of multi-language and multi-territory conversations taking place across blogs, forums, social networks and news sites. The Flightdeck also incorporates influencer analysis and authority rankings. The remaining data is aggregated from open APIs from existing social networks and a brand's profile page, all gathered using bespoke modules and algorithms developed by Cake and EHS 4D Group.

Cake CEO Mike Mathieson comments: "There are various dashboards currently available on the market, but we have combined Cake's creativity with EHS 4D Group's digital and data excellence to develop a tool which provides crystal clear, real time data in a visually exciting way – mirroring the appearance of the cockpit of an aircraft. This, combined with its accessibility will make The Flightdeck very user-friendly.

"The last year has shown us that the reputation of a corporation, brand or individual can be dramatically affected across the social media landscape in a very short space of time. There are very few online tools that can offer a complete picture as to conversation, tonality and authority, which is just what The Flightdeck will provide."

EHS 4D Group Global CEO Matt Atkinson says: "Bridging the gap between what people say and what people do is vastly important for all brands. With The Flightdeck we have a comprehensive view of a brand's social footprint. We look forward to helping clients get to grips with their ever-changing social media landscape with the aid of this unique tool."

The Flightdeck features an alert system which notifies users when the sentiment of online brand conversations drops below a pre-agreed level. Furthermore, not only will The Flightdeck give marketers visibility on social media chatter, but will also track share price and monitor competitor activity. This allows for all key metrics around a brand – not just those in social media – to be tracked. All information and metrics will be available to download as a report.

For further information, visit and follow

*A study of 2,100 companies conducted by business analytics leader SAS

About Cake

Cake delivers integrated campaigns through social media, PR and experiential activity, both within the UK and globally.

Acquired by Euro RSCG and Havas in April 2008, and part of the Havas Sports & Entertainment network, Cake has a roster of clients that includes Orange, Sky, Unilever, Carling, IKEA and the Carphone Warehouse.

About EHS 4D Group

EHS 4D Group is a marketing specialist which combines expertise in data, digital and direct, comprising of direct agency EHS 4D, data and insight agency EHS 4D Discovery and digital agency EHS 4D Digital.

About Sysomos

Sysomos, a Marketwire company, is redefining social media analytics by giving corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.

Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major news sources.

About The Flightdeck

The Flightdeck provides you with all the controls and instruments you need to manage your brand. It is easy to digest, and easy to operate. Housed in a visually appealing environment, you can plug in any piece of information you need to know now. For example:

  • Who's talking about my brand now?
  • What are they talking about?
  • Where are they talking about me?
  • Who are the most influential voices?
  • What's the reach of those conversations?
  • Do they like my brand?
  • Do they hate my brand?
  • What are they saying about my competitors?
  • What are they saying about my Chief Executive?
  • What's happening to my share price?
  • How many people are visiting my website?
  • How many products have I sold today?

How Does It Work?

The Flightdeck pulls in all its information from the sources you need, and places them in one final destination. Sysomos – the social media tracking service – provides the engine for the tracking of conversations in social media, including:

  • Youtube views
  • Twitter friends, followers and reach
  • Facebook friends and comment
  • Conversation tracking
  • Latest blog posts
  • Most influential sources

In addition, The Flightdeck imports custom or bespoke data such as:

  • Google Analytics of your website
  • Sales
  • Brand tracker information
  • Share prices
  • Market information
  • Competitor information

All information can be sourced by geography, language, demographic or gender.

What's So Special?

For the first time, everything you need is in one place with a bespoke, creative feel. It provides accurate, digestible and relevant information instantly, allowing the brand owner to make smart, informed and swift decisions. It is easy to navigate. Above all, it is very easy to use.

To view the photo included with this release, please visit the following link: 

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