MADD Canada

November 27, 2015 08:30 ET

Have a Game Plan for a Sober Ride Home This Grey Cup Weekend

OAKVILLE, ON--(Marketwired - November 27, 2015) - As Canadian football fans count down to the battle between the Edmonton Eskimos and the Ottawa Redblacks in the 103rd Grey Cup this Sunday in Winnipeg, MADD Canada and Allstate Insurance Company of Canada are encouraging everyone to have a game plan for a safe and sober ride home.

"Take the risk out of the mix. Make your transportation plans well before opening kick-off," said MADD Canada National President Angeliki Souranis. "If you're going to be drinking, take a cab or public transit or arrange for a designated driver."

Getting behind the wheel impaired puts the driver, his or her passengers and every other person on the road at risk. Every day, on average, 4 Canadians are killed and 175 more are injured as a result of impaired driving crashes. MADD Canada and Allstate Canada are asking all Canadians to look out for themselves and one another:

  • don't drive impaired and don't let family members, friends or fellow party-goers drive impaired;
  • don't ride with drivers who are impaired;
  • if you see a driver you suspect is impaired, call 911 and report it to police.

"Impaired driving is not an accident, it's a choice," said Allstate Canada President and Chief Executive Officer John O'Donnell. "We need everyone working from the same playbook so that we can all play a part in preventing the tragic deaths and injuries caused by impaired driving. Having a safe and sober ride home after the game is over is a major step in making our roads and communities safer for everyone."

Whether you need a safe ride home from a Grey Cup party or bar, or you're hosting a party and need to arrange transportation for your guests, MADD Canada sponsor #TAXI offers a fast and easy option. Dial #TAXI (# 8-2-9-4) on any cell phone to connect to the first available taxi company or your taxi company of choice. For more information, visit

MADD Canada is currently in the midst of its 28th annual Project Red Ribbon campaign to promote safe and sober driving during the holiday season, with Allstate Canada as the Title Sponsor. For more information, please visit: Anyone who wishes to support Project Red Ribbon with a donation can do so online through the web site, by calling 1-800-665-6233 or by texting "madd" to 45678 (a $5 one-time donation is added to the donor's cell phone bill and payable to his or her service provider).

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has been listed four years in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way and Junior Achievement. To learn more about Allstate Canada, visit

Contact Information

  • For more information, contact:
    Angeliki Souranis
    MADD Canada National President

    Deb Kelly
    MADD Canada Communications Manager
    1-800-665-6233, ext. 240

    Kevin Wilson
    Senior Communications Specialist
    Allstate Insurance Company of Canada