September 28, 2009 08:00 ET

Have an Appetite for Change? WWF-Canada Launches Localicious

Promoting local and sustainable food

TORONTO, ONTARIO--(Marketwire - Sept. 28, 2009) - Do your carrots have more mileage than your suitcase? The average food product travels about 2,000 km before it reaches your plate. Along the way it burns up energy - creating greenhouse gas emissions that cause climate change - as it's packaged, shipped and stored. WWF-Canada is launching a new program, Localicious, to encourage Canadians to buy local and sustainable food to help reduce their individual footprint on the planet.

Localicious will help Canadians make a difference whether dining out or at home. From October 2-18, 54 participating restaurants across the country will feature special menus that showcase the freshest, local and sustainable foods. Partial proceeds from each meal will be donated to WWF-Canada's conservation work. A full list of restaurants and menus can be found at www.wwf.ca/localicious.

To help make a difference at home, WWF has created Sustainable Food Buying Guides for regions across the country. The Guides are free and available at www.wwf.ca/localicious, along with tips and seasonal recipes from leading chefs such as Jamie Kennedy. Online visitors can also win prizes, including cookbooks, grocery gift cards or a special, local meal prepared by a personal chef at your home.

"Localicious is about eating locally for global change," says Gerald Butts, President and CEO, WWF-Canada. "We want to help consumers become more conscious of the impact their food choices have. Consider that imported strawberries typically travel about 4,800 km before they reach your fridge. A split seconds' decision in the grocery store can have a significant impact on the planet."

Localicious is part of a series of targeted campaigns WWF-Canada will be running in an effort to help Canadians reduce their individual footprint. The goal is to demonstrate how simple lifestyle changes, when taken together, add up to make a big difference.

For more information on what local and sustainable food is visit www.wwf.ca/localicious.

Follow Localicious on Facebook at www.facebook.ca/wwfcanada and on Twitter @wwfcanada.

About WWF-Canada

WWF-Canada is part of WWF, the world's largest conservation organization. WWF-Canada creates solutions to conservation issues of global importance, in Canada and to Canadians. Our priorities are stopping dangerous climate change, protecting our oceans and freshwater resources; and mobilizing Canadians to make greener choices. For more information, visit wwf.ca.

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