SOURCE: Sony Europe

Sony Europe

September 01, 2010 11:30 ET

Have Fun Shooting Full HD Video and 360 Videos With New-Generation Bloggie™ Touch by Sony

'All-in-One' Web Sharing Solution With Camera, Software and Personal Space Online Service

LONDON--(Marketwire - September 1, 2010) -  IFA, Berlin

  • Beautifully styled snap camera shoots Full HD 1920x1080 video and 360 Videos plus 12.8 megapixel stills
  • Large, easy to use 7.6cm (3") touch-screen and new interface
  • Built-in USB and Bloggie™ software for easy uploads
  • Quick, secure, private sharing of videos and photos with new Personal Space by Sony*

* Personal Space service has already launched in the UK, with France and Germany scheduled to follow in October 2010.

It's brilliantly easy to grab great-looking Full HD video clips and still photos with new Bloggie™ Touch Sony mobile HD camera A radical evolution from first-generation Bloggie™ models, the all-new HD snap camera boasts gorgeous new looks with its slim, rounded body and finely brushed aluminium finish. It's also the perfect 'all-in-one' solution for shooting and sharing life's special moments, wherever you are.

Available in a choice of vibrant pink, silver and black finishes, the Bloggie Touch is a stylish partner for day-trips, weekend breaks or fun-filled nights out.

This Snap Digital Camera has cool, clean lines, dominated by a big, bright 7.6cm (3") LCD touchscreen that gives a brilliant view of your photos and video clips. A sleek new user interface simplifies intuitive 'touch and flick' enjoyment of your clips and pictures.

Operation is equally straightforward. Just point and shoot to catch the moment: you can even grab still images while video recording continues uninterrupted.

The sensitive Exmor™ CMOS Sensor captures sparkling Full HD videos and crisply-detailed still photos. Picture quality is enhanced further by the bright, high quality lens with F2.8 maximum aperture for clear, low noise images -- even when you're shooting indoors or on overcast days.

Bloggie™ Touch Sony Digital Camera features a versatile autofocus lens with wide angle function. There's also a new auto macro mode to focus sharply on objects as close as 10cm away. It's ideal for snapping the menu of that unforgettable restaurant meal or a beautiful flower discovered on holiday.

Bloggie™ Touch also records amazing 360-degree panoramic videos and photos to capture everything that's happening around you -- just clip on the supplied lens adaptor. 360 Videos are now twice the resolution of previous-generation Bloggie™, and low-light video quality is also improved thanks to the Exmor™ CMOS sensor. In addition to fun 360 Video, Bloggie Touch features "free-style shooting" which allows you to capture movie both in landscape and portrait.

Despite its slim, compact size, Bloggie Touch allows nearly 4 hours HD movie shooting time (1280 x 720/30p mode) on its 8GB internal memory. (Continuous maximum shooting time: approx. 29 mins).

After shooting, it's never been easier to share your favourite photos and clips on the web. The Snap Digital Camera connects instantly to any PC via its flip-out USB arm that also charges the camera's battery. There are no fiddly cables or software CDs to worry about: hook up Bloggie™ Touch and built-in sharing software launches automatically.

Just drag and drop to upload your favourite moments without fuss to social networks and popular sites like YouTube, Facebook and Flickr. While you're on the move, it's easy to tag content with a new 'Share-it-Later' function for simple uploads when you're next online.

Built-in Bloggie software also allows easy uploads to Personal Space, the brand-new online service by Sony for sharing content safely and securely. Once you've uploaded your pictures and clips from Bloggie™, just email invited members of your own Sharing Group with a link to your Personal Space. It's easier and quicker than sending big file attachments via email. Viewing options are widened further by an HDMI port that connects Bloggie™ Touch to any HD television.

The new Bloggie™ Touch MHS-TS20K mobile HD snap camera by Sony is available from the beginning of November 2010.

Key specifications:

Model name MHS-TS20K
Image sensor 7.22mm (1/2.5 type) Exmor CMOS
Gross pixels 13.0M (approx.)
Still image recording 12.8M (approx.)
Lens Sony lens
Digital zoom 4x
Auto Macro Yes¿10cm¿
Image Stabilisation SteadyShot
Recording media 8GB Internal Memory*
Video format MPEG4 AVC/H.264 (MP4)
Video resolution 1920 x 1080 / 30p (16:9) 1280 x 720 / 60p (16:9) 1280 x 720 / 30p (16:9)
LCD Panel 7.6cm (3.0type)/288k dots
Face Detection Yes¿AF/AE¿
Interfaces HDMI USB (built-in plug)
USB charge Yes
Built-in Software Bloggie Software
Weight 125g (including Battery)
Dimensions 15.2 x 107.0 x 52.0 mm (approx.)

*Actual memory capacity is approx. 7.7GB.

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About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, "α" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

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