SOURCE: Hawaiian Hospitality Group. lnc

March 18, 2011 07:30 ET

Hawaiian Hospitality Group Increases Sales by Expanding Services, Offering a Wider Range of Events

HALEIWA, HI--(Marketwire - March 18, 2011) - Hawaiian Hospitality Group, Inc. (PINKSHEETS: HHGI), a growing provider of sustainable land use solutions and event services, is pleased to report a significant increase in event sales for its eco-friendly Loulu Palm Estate destination property. To date, Hawaiian Hospitality Group has booked eighty-five events for 2011 and twelve for 2012. While maintaining a focus on high end weddings, the Company is achieving growth by broadening the range of services and types of events offered to include corporate events, VIP parties, class and family reunions, luaus, civil ceremonies and birthday celebrations. Hawaiian Hospitality Group expects to continue to increase bookings, sales, services and revenue this year. 

Linda Kress, CEO of Hawaiian Hospitality Group, commented: "Event bookings and profit margins are increasing for Hawaiian Hospitality Group as we focus on both marketing and operational efficiency at Loulu Palm Estate, our premier venue for weddings and other special occasions on Oahu's famed North Shore. We have chosen to expand our focus to include high margin events in addition to weddings. We expect to drive further sales increases this year as we expand into new types of events and pricing structures."

Hawaiian Hospitality Group focuses on sustainable development and commercial operation of previously inaccessible parcels of coastal Hawaiian land, negotiating workable development agreements and conservation easements that include native habitat and ecosystem restoration along with unique, eco-friendly recreational opportunities. Loulu Palm Estate is the Company's flagship development project. It serves as an excellent example of green building practices, respect for the land, environmentally conscious operations and harmony with Hawaii's treasured natural resources. 

Hawaiian Hospitality Group's Loulu Palm Estate property began operations in 2009 as a destination wedding site and nature park with immediate cash flow from venue fees and event services. Strategically located just 30 minutes from downtown Honolulu, the property has become an increasingly popular venue for weddings and corporate events as well as a film and production location. The eco-friendly site is operated and maintained to maximize energy efficiency and minimize impact on the land and water.

About Hawaiian Hospitality Group, Inc.
Hawaiian Hospitality Group, Inc. (PINKSHEETS: HHGI) is a growing provider of sustainable land use solutions and event services. The company draws on environmental engineering expertise to identify, design, develop and operate destination sites that provide environmental and commercial revitalization for Hawaii's coastal properties. Hawaiian Hospitality Group employs innovative approaches to land use that create profitable enterprises while restoring and preserving the beauty and natural resources of the Hawaiian Islands. The company generates revenue from venue fees, catering services, wedding planning and other services on the destination sites it develops, maximizing value while minimizing the ecological footprint of its operations.

This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. HHGI has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect HHGI's current beliefs and are based upon information currently available to it.

Accordingly, such forward looking statements involve known and unknown risks, uncertainties and other factors which could cause the HHGI's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. HHGI undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release including such forward-looking statements.

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