SOURCE: ScanAlert

January 23, 2007 11:21 ET Sees Site Conversion Jump Over 14% With HACKER SAFE Certification

NAPA, CA -- (MARKET WIRE) -- January 23, 2007 -- In advanced multivariate testing, saw increases in overall conversions of over 14% due to HACKER SAFE® certification of its website. ran the tests to evaluate how consumers shopping for Hawaii vacation rentals would react to third party certification of its IT security. During the testing process, the company found that customers who had seen ScanAlert's certification mark were far more likely to submit personal information to Hawaiian Beach Rentals.

"We wanted to make absolutely sure that we were providing the most secure online environment that we could for our customers, so we turned to ScanAlert's HACKER SAFE service to accomplish this goal," said Hawaiian Beach Rentals owner Jeff Berzolla. "Providing this level of online security to our visitors not only gives them confidence and peace of mind as they make an online transaction, it also makes a positive impact to our bottom line."

"Online travel is a highly competitive and profitable market-if potential travelers feel comfortable providing their personal and financial information," added ScanAlert's Director of Business Development Cresta Pillsbury. "As the world's Internet security standard, HACKER SAFE certification effectively allays these fears and reassures both existing and prospective customers that sites like are secure."


Hawaiian Beach Rentals offers customers vacation homes, vacation condos, hotels, airfare and car rentals on the Big Island (Hawaii), Maui, Kauai, and Oahu. Hawaiian Beach Rentals delivers expert, personalized travel information to its customers to help them coordinate the vacation of a lifetime to Hawaii. Services include up-to-date local information about Hawaii and the ability for customers to quickly and easily pay for their vacation online via a secure payment process.

About ScanAlert, Inc.

Headquartered in Napa, CA, ScanAlert is the world's largest website security certification authority, protecting and certifying over 75,000 websites to the HACKER SAFE standard. Brands that use HACKER SAFE to build the trust that builds their businesses include ESPN, Foot Locker, FTD, Toshiba, and Warner Brothers. For more information, please visit

Contact Information

  • ScanAlert Contact:
    Nigel Ravenhill
    Director of Marketing Communications
    Tel: 707-224-7656 X1111