Hawkeye Rewards Loyalty and Affinity Program Mobile App Now Available in iTunes and Android App Stores

IOWA CITY, IA--(Marketwired - Aug 20, 2015) - Hawkeye Rewards, the University of Iowa (UI) Department of Intercollegiate Athletics' innovative loyalty program, officially launched today with public availability of the Hawkeye Rewards mobile app for iTunes and Android smartphones.

Hawkeye Rewards is a mobile-based loyalty platform created and developed by Muv-U Corp. in cooperation with the UI. The Hawkeye Rewards mobile app is available free to consumers so they can earn and redeem points on-site at dozens of merchant locations who have already signed onto the platform, and also take advantage of special promotions and programs to be offered by the UI Athletics Department to support its 24 women's and men's programs.

"Hawkeye Rewards provides tremendous benefits to consumers who join this innovative loyalty program for free by simply downloading the Hawkeye Rewards mobile app. It also provides a unique business proposition for participating merchants who sign-up with Hawkeye Rewards," said Rick Klatt, the UI's associate athletics director for external relations. "We are excited that the Hawkeye Rewards mobile app is now publicly available on the iTunes and Android app stores, and invite consumers to download the app so they can start saving on everyday purchases while supporting Hawkeyes."

Using the free Hawkeye Rewards mobile app, consumers will save money, get access to special events, and take advantage of promotions while earning and redeeming points at participating merchants' locations. Points are accrued when consumers make purchases from participating merchants, and can be redeemed by any participating merchant regardless of where points were earned.

The first 2,000 fans to download the mobile app will receive 50 points compliments of the Iowa Hawkeyes. The UI Athletics Department will add its first set of offerings within the Hawkeyes Rewards program on September 3 and will add new offers monthly.

Hawkeye Rewards is easy to join. Consumers can simply download the free Hawkeye Rewards mobile app onto their smartphones from the iTunes or Android apps store and start shopping. Points will be earned and redeemed on-site at participating merchants by simply scanning the in-app electronic membership card. The powerful Hawkeye Rewards mobile app will also provide information on the proximity to and location of participating merchants, account status, access to special offers, and much more.

Merchants in the program benefit from direct exposure to a tremendous base of new customers via the extensive reach of the Hawkeye Rewards mobile and web platforms, which also provide the ability to offer exclusive promotions associated with the Iowa Hawkeyes whenever and as often as they wish.

Merchants can get more information on becoming an authorized Hawkeye Rewards Affiliate Merchant by emailing HawkeyeRewards@muv-u.com.

FOUNDING MERCHANTS
The following Iowa City area businesses are the first to join the Hawkeye Rewards Affiliate Network:

Iowa Book
Givanni's Iowa City
Takanami
Formosa
Five Star Auto Detailing and Auto Repair
North Liberty Recreation Center
True Style
Deery Brothers Chrysler Dodge, Jeep, and Ram of Iowa City
Teddy's Bigger Burgers
EXL Auto Detailing
Bachmeier Carpet One
Kapok Chinese & Japanese Cuisine
Absolute Comfort Heating and Air Conditioning
High Grand Café
Light Expressions
Culligan of Coralville
Black and Gold Shop Coralville
Brides By Jessa
MopedU
Hartig Drug
Down to Earth Flowers
The Futon Shop
The Back Store
World of Bikes
Musician's Pro Shop
Sobaski Abbey Carpet and Floor
Midwest One Bank (25 locations across Iowa)