SOURCE: Hayes Martin Associates, Inc.

Hayes Martin Associates, Inc.

August 04, 2015 19:58 ET

Hayes Martin Associates, Inc. Developing All Marketing Efforts for Brookfield Residential's New Haven Master-Plan Coming September to Ontario Ranch

NEWPORT BEACH, CA--(Marketwired - Aug 4, 2015) - The acclaimed marketing, advertising and public relations firm of Hayes Martin Associates, Inc. will be developing and implementing all of the marketing and communications programs for New Haven at Ontario Ranch, Brookfield Residential's newest master-planned community. Part of the 8,200-acre Ontario Ranch in the city of Ontario, New Haven's thoughtfully planned community is based on the foundation of a well-rounded lifestyle with three attainably priced new home collections, modern amenities, robust recreation and a convenient location within close proximity to Interstate 15 at the Cantu Galleano Ranch Rd. exit. The Ontario Ranch setting will support New Haven's focus on the importance of family and connection with an atmosphere that enriches the well-being and lives of residents. The planned centerpiece of the community will be the future Chaffey Park, a sprawling open space with parks and trails that inspire activity and align with the goals of the Healthy Ontario Initiative. A number of other proposed features may be incorporated into Ontario Ranch to heighten its appeal, including schools, retail and business space. Hayes Martin Associates has long been a dominant force in establishing innovative, trend-setting programs for some of Southern California's most prestigious master-plans and looks forward to delivering similar results for the highly anticipated New Haven master-planned community at Ontario Ranch.

"Brookfield Residential is a valued, long-term client and we are privileged to be part of the team that will launch this dynamic master-planned community," noted Sandy Keedy, president and creative director of Hayes Martin Associates, Inc. "As the marketing partner and brand ambassador for Brookfield Residential, Hayes Martin has been tasked with establishing the creative platform as well as the strategic and tactical marketing plans for New Haven. This community will offer a family-friendly environment for multi-generational homebuyers and the entire Hayes Martin team is thrilled to collaborate once again with our esteemed Brookfield colleagues on another exceptional project."

From groundbreaking creative concepts to strategic online communications, print advertising and digital messaging, Hayes Martin Associates brings a wide-ranging expertise to the New Haven development team. "To achieve our collective goals and put the New Haven master-planned community on the map, our agency will become immersed in the master developer's vision and integrate our experience, creativity and understanding of the buyer profile to deliver a marketing plan that successfully launches the brand and sustains momentum. The New Haven master-planned community is bringing an incredible opportunity to Ontario and Hayes Martin is honored to be part of this collaboration."

The agency's client roster is comprised of highly regarded homebuilders and master-planned community developers, including Brookfield Residential, the Irvine Company®, William Lyon Homes, California Pacific Homes and Christopher Homes.

For more than 28 years Hayes Martin Associates has been an important contributor to local philanthropic organizations and institutions, including HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, City of Hope and the Sisters of the Sacred Heart Retreat Center. Sandra Keedy prominently served on the Board of Directors for HomeAid for more than seven years.

Visit www.hayesmartin.com to learn more about the agency's full scope of capabilities. You can Like HMA on Facebook and follow the agency on Twitter and Instagram. The offices for Hayes Martin Associates, Inc. are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact Sandy Keedy by email at sandyk@hayesmartin.com or phone at 949-417-1799.