SOURCE: Hayes Martin Associates, Inc.

Hayes Martin Associates, Inc.

July 23, 2012 17:56 ET

Hayes Martin Associates, Inc. Launches Campaign Theme for Project Playhouse 2012

NEWPORT BEACH, CA--(Marketwire - Jul 23, 2012) -  Hayes Martin Associates, Inc., the award-winning advertising, marketing and public relations firm who was selected by HomeAid Orange County to develop the theme for Project Playhouse® 2012, recently kicked-off the campaign for this signature fundraiser. Now celebrating its 21st anniversary, Project Playhouse is a much-loved Orange County tradition and this year's theme, Doorways for Hope, is an integral part of HomeAid's overall message to inspire, create change and further its mission to provide shelter for the transitionally homeless.

"The team at Hayes Martin is so proud to be working with HomeAid on such a meaningful and important endeavor; the fact that we were hired to create the campaign theme for Project Playhouse and collaborate with such an influential non-profit organization has been a true privilege," stated Sandra Keedy, president and creative director of Hayes Martin Associates, Inc. "The imagery and message of Doorways for Hope was designed to show that HomeAid is literally building doorways for Orange County's homeless, while also sending the powerful, uplifting message that this organization continues to build a more hopeful future for men, women and children who urgently need our help."

"Preparations are well underway for Project Playhouse 2012 in anticipation of its debut September 1st at South Coast Plaza, the first time ever that the Playhouse Village will be on exhibit at this prestigious venue. These magical, whimsical playhouses will be open during the month of September to the general public and will be displayed in conjunction with The Festival of Children, another cherished, family-oriented event that supports a diversity of children's charities. The festivities for Project Playhouse culminate in the gala on Friday, October 5th at the Balboa Bay Club, an evening of dining, dancing, live auction and entertainment. Keep in mind that space is limited for this very worthy social occasion and now is a great time to reserve tickets online at projectplayhouse.org," Keedy added.

Hayes Martin Associates is one of the nation's leading marketing, advertising and public relations firms of residential homebuilders, land developers and master-planned communities. Since its founding in 1987, the award-winning firm has provided clients with the combined talents of highly experienced and respected team of professional specialists.

The agency represents a client roster of highly regarded homebuilders and master-planned community developers including the Irvine Company, which relies on Hayes Martin Associates, Inc. for a broad spectrum of marketing expertise and strategic programs for the Villages of Irvine® and William Lyon Homes' Southern and Northern California Divisions, Rosedale Land Partners, LLC. and The Legacy Collection in Covenant Hills by Warmington Residential California. The agency represents Brookfield Residential and their master-planned communities of Spencer's Crossing and Audie Murphy Ranch. All enjoy marketing partnerships with Hayes Martin Associates.

Hayes Martin Associates is also actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart Retreat Center. Sandra Keedy currently serves on the Board of Directors for HomeAid and has been recently appointed Vice President of Communications Marketing and Public Relations for HomeAid Orange County.

A full scope of the agency's capabilities is available at www.hayesmartin.com. Visit the website today to learn more. You may also Like HMA on Facebook and follow the agency on Twitter. Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at sandyk@hayesmartin.com or phone at 949-417-1799.