SOURCE: Hayes Martin Associates, Inc.

Hayes Martin Associates, Inc.

April 18, 2012 11:31 ET

Hayes Martin Associates, Inc. Selected for New Collaboration With the City of Garden Grove

NEWPORT BEACH, CA--(Marketwire - Apr 18, 2012) - The award-winning advertising and public relations firm of Hayes Martin Associates, Inc., now celebrating its 25th anniversary, has been selected by the city of Garden Grove to rebrand a prominent section of the community along Harbor Boulevard at the intersection of Chapman Avenue. Hayes Martin Associates impressed city officials with their successful track record of place making and branding and were chosen after an extensive agency search.

The area of Garden Grove currently undergoing a dramatic transformation is part of the city's efforts to revamp its image in the hopes it can lure new hotels and retailers to the city. In a bid to differentiate itself from neighboring rival, the city of Anaheim, officials have enlisted Hayes Martin Associates to capture the character of Garden Grove and to help market this Orange County community as a dynamic resort destination for both corporations and tourists.

"Forming new alliances is always an exciting venture and we are honored to be collaborating with the city of Garden Grove during their major renovation and rebranding process," said Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc. "As an agency, our foremost goal is to create memorability and desirability for a client's brand and to consistently elevate the value of place making. Our creative team is looking forward to working with the city and to delivering a strategic, effective naming to boost their revitalization and one that will illuminate the city as a dynamic entertainment destination for years to come."

Hayes Martin Associates is one of the nation's leading marketing, advertising and public relations firms of residential homebuilders, land developers and master-planned communities. Since its founding in 1987, the award-winning firm has provided clients with the combined talents of highly experienced and respected team of professional specialists.

The agency represents a client roster of highly regarded homebuilders and master-planned community developers including the Irvine Company, which relies on Hayes Martin Associates, Inc. for a broad spectrum of marketing expertise and strategic programs for the Villages of Irvine® and William Lyon Homes' Southern and Northern California Divisions, and Rosedale Land Partners, LLC. The agency represents Brookfield Residential and their master-planned communities of Spencer's Crossing and Audie Murphy Ranch. All enjoy marketing partnerships with Hayes Martin Associates.

Hayes Martin Associates is also actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart Retreat Center. Sandra Keedy currently serves on the Board of Directors for HomeAid and has been recently appointed Vice President of Communications Marketing and Public Relations for HomeAid Orange County.

A full scope of the agency's capabilities is available at www.hayesmartin.com. Visit the website today to learn more. You may also follow HMA on Facebook and Twitter. Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at sandyk@hayesmartin.com or phone at 949-417-1799.