SOURCE: Haz Holdings, Inc.

September 12, 2007 10:10 ET

HAZ Holdings, Inc. Partners With GenaRes Worldwide Reservation Services to Deliver GDS Booking Engine

Association Expected to Provide Increased Profile for Franchise Opportunities

FEDERAL WAY, WA--(Marketwire - September 12, 2007) - HAZ Holdings, Inc. (PINKSHEETS: HAZH), which manages a portfolio of full-service hotels, today announced that the company has partnered with GenaRes Worldwide Reservation Services Ltd. (, the hospitality industry's newest hotel reservations and representation company, to deliver the Global Distribution System (GDS) booking engine for its hotel properties.

GenaRes provides hotels with second-generation seamless connectivity to a global distribution system (GDS) and access to more than 600,000 travel agents using SABRE, Apollo, Worldspan, Amadeus, and Pegasus (ODD). In addition, GenaRes furnishes a proprietary booking engine that interfaces with the hotel's website. The GenaRes service utilizes true ASP technology designed and built by GenaRes, eliminating third-party reliance, to enhance and support the hotel's reservation and marketing programs while interfacing directly to the hotel's property management systems (PMS).

By partnering with GenaRes Worldwide Reservation Services and having its hotel inventory managed across all distribution channels, including Global Distribution Systems (GDS) and the Internet, HAZ Holdings expects to receive greater exposure and the opportunity to compete with larger hotel brands, especially related to the franchising of its Hotel Monarchy brand.

For more information on HAZ Holdings' Hotel Monarchy franchising opportunities, please visit

"We are pleased to partner with GenaRes Worldwide Reservation Services and are confident in their ability to deliver a booking engine that will reach a broad range of travel distribution channels," stated Dr. Karim Bhanji, CEO of HAZ Holdings, Inc. "This association is expected to be particularly critical as we build the franchising side of our business.

"Hotel franchising has the potential of being a significant contributor to the value that we are working to build for HAZ Holdings shareholders. Access to premier distribution channels will allow Hotel Monarchy to compete with more established brands as it increases the profile of the Hotel Monarchy name in the hospitality sector," Dr. Bhanji added.

HAZ Holdings currently owns and manages three mid-scale, full-service hotels in the United States and Canada. The company's business strategy is to increase its hotel ownership portfolio by acquiring and operating additional hotel properties. Management has considerable experience and expertise in hotel operations, and they are currently assessing suitable hotel properties to consider for acquisition.

Shareholders and anyone interested in following the progress of the company are encouraged to subscribe to the company's mailing list located at, through which HAZ Holdings disseminates newly disclosed information, including press releases, notices of SEC filings, investor newsletters and other material, to subscribers directly by email.

About GenaRes Worldwide Reservation Services, Ltd.

Launched in 2004 by former Lexington Services Corp. founders and executives, Dallas-based GenaRes Worldwide Reservation Services(SM) Ltd. is the hotel industry's newest and fastest growing hotel reservations and representation company. As the first new central reservation system (CRS) to come to market since 1999, GenaRes' GenaRater(SM) Web-based CRS and related services are provided on an ASP basis and are designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry's only privately held reservations technology provider created by hoteliers for hoteliers, GenaRes' services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a Web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. GenaRes is headquartered in the Dallas/Fort Worth suburb of Grapevine, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Eugene Harris, Rick Wilkins and Mike Wilkins.

About HAZ Holdings, Inc.

HAZ Holdings owns and manages three mid-scale, full-service hotels in the United States and Canada, under the brand names "Hotel Monarchy & Suites" and "Monarchy Inn & Suites" ( HAZ Holdings' five-year business plan is to increase its hotel ownership portfolio by acquiring hotel properties that range in size from 100-300 rooms per property, while concurrently franchising additional hotels under its brand names. The Company's portfolio also includes the following wholly owned subsidiaries: Mortgage and Financial Institute, LLC (, a mortgage brokerage company specializing in commercial and residential lending in Washington and Alaska; Nationwide Hotel Management, LLC, a hotel management company; KB Realty Group International LLC, a commercial and residential real estate sales company; Evergreen Sound Construction, LLC, a commercial and residential development company; and DoTravelDeals (, a global travel booking engine.

This press release may contain "forward-looking statements." Although we believe that the expectations reflected in any forward-looking statements are reasonable, HAZ Holdings cannot guarantee future results, levels of activity, performance or achievements. Actual results may differ materially from the predictions discussed in these forward-looking statements. Changes in the circumstances upon which HAZ Holdings bases its predictions and/or forward-looking statements could materially affect its actual results.

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