June 21, 2011 09:15 ET

HCPlexus to Discuss Physician Relationship & Digital Marketing at Digital Pharma West

Panel and Group Discussion Will Address Current Trends in Pharmaceutical Marketing

DARIEN, CT--(Marketwire - Jun 21, 2011) - HCPlexus, publisher of the little blue book™ and its mobile application, tlbb mobile™, the most trusted referral directory for physicians for over 23 years, today announced Bob Kernen, VP, Product at HCPlexus, will be presenting at the Digital Pharma West Conference, taking place June 27 - 29 at the Parc 55 Wyndham Hotel, San Francisco, California. Designed exclusively for the pharmaceutical community, Digital Pharma West showcases what happens when you combine leading pharma marketers with the most cutting edge topics in digital communications.

At this event, Bob Kernen will participate on a panel session focusing on how physician relationships and digital marketing work together. A sampling of topics to be addressed includes:

  • What is Happening at the Moment with the Service on Demand Model? Is this the new wave?
  • Communicating with doctors on mobile and communicating directly with docs online - What is working and what isn't?
  • Evaluating the trends - What are docs responding to and why?
  • Increasing engagement time whether it be with reps, MSLs, call center, etc.
  • What are the metrics of success?
  • In a new world of connectivity what does the future look like when the basic primary care interaction is one of barriers and resistance to communication and access?

"Any information task that can be made more efficient with technology increases the time doctors can spend with a patient," said Bob Kernen, VP, Product at HCPlexus. "But, for a technology to deliver such efficiency, it must meet doctors' habits as to how they manage their daily information flow -- some users will want to use mobile platforms, others may be more comfortable with the Web or email -- so your technology should find them where they already are, and not require any additional work on the doctor's part."

WHAT: Digital Pharma West

WHEN: Wednesday, June 29 at 2:15PM

WHERE: The Parc 55 Wyndham Hotel, San Francisco - Union Square

About HCPlexus
HCPlexus provides physicians with personalized, time-saving and multi-platform products so they can focus on healing patients. At the heart of the company's physician-focused offerings is the little blue book™, a trusted, daily resource to physicians for over 23 years, facilitating clinical communication, shared education, and patient care. Serving primary care practitioners and all specialties as a resource for referrals and consultations, the little blue book, and its digital counterpart tlbb mobile™, is continually updated with physician, hospital and pharmacy contact information, including NPI number and health plan acceptance for each physician. This information allows the little blue book to help marketers effectively and efficiently engage doctors by specialty, geography and/or prescribing behavior. For more information, visit

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