SOURCE: Extreme Reach

Extreme Reach

July 19, 2011 09:30 ET

HD Ad Distribution Up 50 Percent in 2011 According to New Report

Hurdles to Adoption Dropping Away, Opening Doors for More HD Advertising

NEEDHAM, MA--(Marketwire - Jul 19, 2011) - Extreme Reach today released its Q2 HD Advertising Trends Report, showing a 50 percent increase in HD ad distribution over the last six months, a significant shift from the two previous quarters. Providing the most up-to-date and relevant HD information for the advertising industry, the report examines how the barriers to HD TV advertising (identified in the Q1 report) are decreasing and illustrates the effect of this movement on the advertising industry.

One year ago, HD ads made up about 10 percent of all TV ads distributed by advertisers to broadcast and cable media outlets. Today, that number has doubled to about 20 percent. The increase over the last two quarters is particularly significant because growth in HD advertising was much slower in 2010.

The most significant hurdles to HD adoption (cost, coverage and complexity) are being reduced by recent industry shifts.

  • Costs are being reduced by more efficient, cloud-based distribution capabilities
  • Coverage of HD media outlets has increased significantly in local markets
  • Complexity of HD ad management has been reduced because of advances in automation and cloud-based digital delivery

"Advertisers had been in a holding pattern for a while when it came to HD. The Q2 numbers re-affirm what we've heard from advertisers for a while: When key industry hurdles to adoption become less pronounced, you'll see more and more HD ads on TV," said John Roland, CEO of Extreme Reach. "A 50 percent increase in deliveries over the past six months is a significant jump. It demonstrates that advertisers both recognize the benefits of HD advertising and are now able to realize those benefits to a greater degree."

About the HD Advertising Trends Report
The HD Advertising Trends Report is a quarterly report produced by Extreme Reach, a leading provider of video advertising management and distribution solutions, aimed at providing advertisers and media companies with the most up-to-date and relevant HD advertising insights. Extreme Reach collects data through the everyday advertising activities of clients and affiliates, analyzing data from client brands, agencies and TV media. Specific details on the research methodology are available in the report. Visit the HD Trends page on the Extreme Reach website for the Q2 report and other HD Advertising Trends Reports from previous quarters.

About Extreme Reach
Extreme Reach is a leading provider of video advertising management and distribution solutions. The company's unique pure-digital network connects hundreds of advertisers, agencies and post-production houses, with every major broadcast network and thousands of media destinations across the world's largest digital TV ad distribution network. The Extreme Reach video platform simplifies the management, delivery and tracking of ad campaigns across video media, including: TV, web, outdoor and mobile. The company's headquarters are located in Needham, MA, with offices in New York, Chicago, Los Angeles, Seattle and Louisville, KY.

For more information, visit the Extreme Reach website:

Contact Information

  • Contact information:
    Jennifer Burns
    SHIFT Communications
    (617) 779-1809
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