SOURCE: H.D. Buttercup

H.D. Buttercup

December 27, 2010 09:30 ET

H.D. Buttercup Furniture Mart Expands to San Francisco

Inspired, Accessible Experiential Home Shopping Arrives in Northern California

SAN FRANCISCO, CA--(Marketwire - December 27, 2010) - Today H.D. Buttercup is opening their doors in San Francisco, giving home-ware shoppers in the Bay Area access to the brand's exclusive, handpicked pieces and their "choose your own adventure" philosophy on home decorating and design. Located in San Francisco's smart SOMA district, the new 35,000 square foot store offers a world of possibilities for those who curate their lives with imagination and style. H.D. Buttercup's new post in South of Market Street embodies an artistic, eclectic and vibrant culture that perfectly echoes its host community, and is located at 290 Townsend St (between Lusk and 4th Street).

The one-stop shopping destination utilizes the talents of local artists -- to create murals and installations -- instilling a sense of wonder and encouraging shoppers to let their imaginations run wild, while helping them hone their own San Francisco style. With constantly revolving offerings from unique furnishing manufacturers from around the globe, the store boasts the assortment of a large retail chain with the personal feel of a boutique. H.D. Buttercup promises to be a unique and personal experience for customers, no matter their budget, and unlike other stores they have the added advantage of being able to take their purchases home right then and there.

The store should become a destination on its own: with multiple environments where design fans will wander through (everything from steam-punk themed rooms to midcentury modern areas in which to get lost in). The entire experience of browsing Buttercup's latest retail space is akin to leafing through the pages of a favorite design magazine -- just the way San Francisco, one of the top markets for design, would want it. Shopping at H.D. Buttercup is a warm, engaging and affordable experience that will titillate and inspire interior design minded novices and trade-store veterans alike.

Founder Evan Cole, CEO of H.D. Buttercup and co-founder of New York's ABC Home, one of the world's leading home décor stores, is eager for their San Francisco launch:

"HDB is anything but cookie cutter, and we believe our customers in LA as well as the community of San Francisco share this characteristic. We are excited to launch in SOMA, a burgeoning area with a dynamic culture, because we feel it's a perfect place to grow the creative vision of our brand."

H.D. Buttercup's flagship store in Culver City, a favorite amongst interior designers, is housed in the iconic Art-Deco Helms Bakery Building. Recently, the store added clothing and accessories "shop-in-shop" curated by Apartment 3 and Unique LA. 

www.hdbuttercup.com

About H.D. Buttercup, L.P.

H.D. Buttercup, voted Best "one-stop shop" for home furnishing by Los Angeles Magazine, has created a lifestyle shopping experience that has revolutionized the way fine furniture and home accessories are showcased. In the historic Helms Bakery Building in Culver City, H.D. Buttercup houses the world's top furniture manufacturers' offerings, including full lines and custom ordering. H.D. Buttercup provides studio and designer services, giving consumers and designers alike a personalized shopping experience.

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