SOURCE: HD Trade Services

HD Trade Services

April 18, 2012 23:03 ET

HD Trade Services Launches at DEMO Spring 2012: Looks to Eliminate Trade Risk in Overseas Purchasing

High-Definition Streaming Video Allows Purchasers to View Goods Before Payment and Shipment

SANTA CLARA, CA--(Marketwire - Apr 18, 2012) - HD Trade Services, a privately-held technology company, has set out to revolutionize international trade with a platform that provides both security and efficiency to wholesale distributors and freight forwarders. The company launched today at DEMO Spring 2012 in Santa Clara, CA.

"What's unique about our company is that our technical team is so talented and they would normally be working on the next Facebook or Twitter. Instead, we have recognized this great problem of trade risk that no one really wants to touch, in an industry that few programmers strive try to break into," says Daniel Sugarman, the CTO of HD Trade Services.

"Since our founding, the problem of trade fraud has grown at a staggering rate," explains Daniel Sperling-Horowitz, the company's CEO. "Last year, over 100 employees of the world's leading B2B marketplace were caught aiding fraudsters. In addition to this, trade fraud was one of the main topics of this year's State of the Union Address."

HD Trade Services works with freight forwarders world-wide to provide HD Video Inspections from shipping warehouses allowing B2B purchasers to see their goods before they are shipped and paid for. After an inspection, clients receive customized feedback in the form of pictures, videos and reports. This level of transparency has never been seen before.

"The quality of the video is amazing. The interaction with the inspection process and fast report generation helps us close deals much quicker," says Alex Blaker, a member of the subscription-based private Beta program and owner of UniMaven.

Important figures in the logistics industry have already begun to take notice. Harry Geller, fmr. CEO of the Americas for Deutsche Post (DHL), explains, "Trade fraud is increasing and is directly affecting the world economy. HD Trade Services brings technology solutions that really make sense for the supply chain and can practically eliminate risk for their clients."

In addition to providing high-definition streaming video, HD Trade Services also offers a wide array of software solutions that increases business efficiency. The Deal Management Platform has an emphasis on reducing manual data entry by automating normal business processes of distributors and freight forwarders and has already resulted in positive feedback from its Beta users.

Lakshman Viswanathan, founder of L2D2 Enterprises and Beta member, says, "After joining their network, I have seen a substantial increase in my number of transactions. This is a direct result of the increase in deal turnover and the decrease in headaches with managing data."

"It's like this software was built specifically for my company's unique needs," raves Vitaly Veltser, CEO of Winston Optical.

Freight forwarders that become HD Certified to run the inspections have also seen a huge benefit. Dave Wortman, owner of Prime Transport, says, "This technology is remarkable. We can now run our inspections in half the time and the inspection report is generated for us. We already installed HD Trade Services' software in both of our locations."

The most surprising detail of the company may be the price of their enterprise grade software solutions. Matt Marshall, executive producer of DEMO, says, "HD Trade Services is providing a great new technology where there is a huge void. While it is enterprise grade, the cloud allows them to provide it for a great price."

Currently focused on growing their network of specialized inspection locations, HD Trade Services has their eyes set on the future. Daniel Sperling-Horowitz explains that new platform innovations are currently in development that will continue to revolutionize the way trade professionals interact and how the world conducts international business.


Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

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