SOURCE: Home Design Alternatives

February 28, 2009 15:43 ET

HDA, Inc. Plans Web Site Re-Design

ST. LOUIS, MO--(Marketwire - February 28, 2009) - It's no secret that consumers are turning to the Internet for more purchases. For a company to stay on top of their industry, they must employ a stimulating, yet user-friendly Web site that's located on the front page of any search engine. HDA, Inc., a St. Louis-based distributing, merchandising and publishing company, is in the process of an extensive re-design to its current home plan site,, to meet this need.

With more than 17,000 home plans to choose ranging from ranch house plans to luxury home plans, users may find the task of searching for a new home daunting. But with HDA's re-designed site, finding the plan you're looking for will be easier than ever. Consumers can search by home plan style, size, estimated cost-to-build and over 90 design features that are included in popular homes being built today. HDA's search features provide an easy-to-follow and comprehensive way to narrow the field and pinpoint what type of house is your dream home.

In addition to the relatively new Photo Gallery, a Video Gallery will be added to give consumers a true feel for the home they are interested. Visitors to the new site will be able to click on the Photo Gallery or Video Gallery to view all plans with photos or videos available.

"It is a very challenging task to create an aesthetically pleasing website that also provides all the elements that customers have seen in years past. We can't change the site completely or customers may become lost when things are not where they used to be," said Jenn Ernst, Marketing Supervisor at HDA. "We can, however, highlight competitive advantages and organize the site in a more efficient way."

With all the new additions, the re-designed site is sure to attract more visitors and keep its existing customers satisfied for years to come. "Within the web world, e-marketing has never been more valuable, and over the past year, HDA's content-rich home plans site has hoisted itself to the top results in the major three search engines, Google, Yahoo! and MSN," said Sihn Starr Rossi, Webmaster at HDA.

To visit the current site and find more information about HDA, Inc., visit or call 314-770-2222. Look for the re-designed site to be launched in June 2009.

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