HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc.

September 17, 2008 09:55 ET

HeadsUp Entertainment and BroadRamp Canada Partner for Relaunch of CanadianPokerPlayer.com

CALGARY, ALBERTA--(Marketwire - Sept. 17, 2008) - HeadsUp Entertainment International Inc. (PINK SHEETS:HDUP) a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes and BroadRamp Canada, provider of Managed Content Delivery Services™ (MCDS) for high-quality video and multimedia viewing via the Internet, today announced it has Partnered for the re-launch of The Canadian Poker Tour and Canadian Poker Player Magazine brands, www.CanadianPokerTour.tv and www.CanadianPokerPlayer.com.

HeadsUp Entertainment currently markets televised programming based on poker and other entertainment themes. The Canadian Poker Tour brand was developed through the production and licensing of a television series exhibited on The Score Television Network. HeadsUp Entertainment has expanded its media platform to include Canada's Poker Magazine "Canadian Poker Player" and is launching a fully interactive on-line property that includes a Canadian Poker Tour Members social network integrated with on-line TV quality tournament and entertainment footage via BroadRamp MCDS™.

BroadRamp's MCDS™ contains delivery technology that results in instant-on, high-definition, secure, low-cost transmission of virtually any content to a browser-enabled device. MCDS™ allows content owners to encode, manage, monetize and deliver their content online over a Content Delivery Network. The result is rich multimedia and a superior user experience.

"HeadsUp Entertainment is committed to creating and delivering world class sport and entertainment experiences. With BroadRamp we have developed a fully interactive media platform that will be the hub of information and content that our members have been asking for. We are also launching the Canadian Poker Tour Members Card. The CPT Members Card includes a subscription to the "Canadian Poker Player" and is delivered in hard copy to your door and on-line via BroadRamp's Me-Zine technology: Canadian Poker Player Magazine On-Line. Our members will have access to a truly unique and interactive online experience" said Kelly Kellner, HeadsUp Entertainment CEO.

"CPT Card Members will have access to their own Members Area that includes on-line profiles, social networking features, custom news feeds, integrated tournament registration, messaging and their rankings. BroadRamp delivers to CPT Card Members the highest quality video on-demand that includes tournament action and poker entertainment. CPT Card Members will be able to access any hand in the on-line video library instantly as BroadRamp MCDS has no buffering or downloads to slow the user down. This is a TV quality video entertainment experience over broadband Internet, with the added benefits of interactive and on-demand features." stated Marc Kronewitt President and GM of BroadRamp Canada."

"At HeadsUp Entertainment we are delivering a full package of both off-line and on-line media services to the over 3 million Canadian Poker enthusiasts that exceeds anything else available in the market" Kellner said. "The delivery of TV quality video on-line is enhanced by also integrating a social network platform, news feeds, and the CPT ranking system. It is our goal to provide branded entertainment experiences worldwide and with BroadRamp MCDS™ we are opening up our highest quality poker media to a global village of on-line poker enthusiasts."

About HeadsUp Entertainment

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. To date, our operations have principally revolved around the creation of our Canadian Championship Poker brand through the production and licensing of a reality television series exhibited on the Score Television network.. Heads Up Entertainment International Inc. is a publically traded company on the NASDAQ pinksheets under the stock symbol HDUP

About BroadRamp Canada

BroadRamp Canada Limited Partnership (BroadRamp Canada) is engaged in the sales, distribution and marketing of the patented technology CDS™ (Content Delivery System) and the recently launched MCDS™ (Managed Content Delivery System). This technology is the proprietary property of BroadRamp Inc., based in San Antonio, Texas, and BroadRamp Canada, based in Edmonton, Alberta, has the exclusive license for the Canadian market.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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