HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc.

October 27, 2009 08:30 ET

HeadsUp Entertainment Inc. Announces Poker "Super Cruise" On Royal Caribbean's "Freedom of the Seas"

CALGARY, ALBERTA--(Marketwire - Oct. 27, 2009) - HeadsUp Entertainment Inc. a wholly owned subsidiary of HeadsUp Entertainment International Inc. (the "Company") (PINK SHEETS:HDUP) is pleased to announce that it has completed an agreement with CI Travel to host a "Poker Super Cruise" on Royal Caribbean Cruise Lines "Freedom of the Seas", one of the world's premiere sailing vessels. Partnered with the World Poker Showdown, this co-branded event takes place April 25th to May 2nd 2010 and features a series of tournaments ranging in buy in's from $340 to the $2700 Main Event. Ports of call include the Bahamas, St. Thomas and St. Maarten and a full itinerary can be seen at www.royalcaribbean.com.

The event will be sanctioned by the Canadian Poker Tour (operated by HDUP) as a qualifying event towards its "Players Point Championships" and is expected to attract players from around the world. Celebrity and professional poker player attendees will be announced in the coming months and negotiations are underway with sponsors for full television coverage of the Main Event. This event is part of the Company's strategy to develop revenues and opportunities internationally while monetizing its Canadian player base.

Poker tourism has grown to become a major profit centre for the Company as they generate revenue from administration fees along with cash game rake revenue. This event will be one of the most profitable proprietary events throughout the year. "We are excited to be holding this event on such an incredible ship", commented HeadsUp President Kelly Kellner, "and it looks to be an amazing experience for all of our participating players." Details surrounding qualifying to attend through online poker room satellites will be unveiled in the upcoming issue of Canadian Poker Player Magazine, as well as through further Company announcements.

Full details on packages and tournament information can be found at:




About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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