HeadsUp Entertainment International Inc.
PINK SHEETS : HDUP

HeadsUp Entertainment International Inc.

September 18, 2008 10:32 ET

HeadsUp Entertainment Inc. Provides Corporate Update on Business Operations and Listing Status

CALGARY, ALBERTA--(Marketwire - Sept. 18, 2008) - HeadsUp Entertainment Inc. a wholly owned subsidiary of HeadsUp Entertainment International Inc. (the "Company") (PINK SHEETS:HDUP) would like to take this opportunity to update its shareholders on corporate developments and business operations.

The Company has successfully completed its plans to become the leading provider of Canadian poker content for the television marketplace through its acquisition of the Canadian Poker Tour (CPT) brand. This is supplemented by the addition of Canadian Poker Player Magazine to the media model whereby the Company will be re-launching the only Canadian based poker magazine. A preview promotional issue was produced in August and distributed to casinos across the country with distribution in excess of 20,000 pieces. Feedback from readers has been extremely encouraging and plans to increase the production run for the first full issue in November are being implemented.

The announcement made yesterday of the partnership with BroadRamp Canada for the launch of a new interactive web portal for CPT members and the implementation of the database management system allows for the Company to accelerate its plans to monetize its brand infrastructure through the sale of the CPT Players Card for the 2009 season. The card will be marketed through the online promotion as well as being available at tournament venues across the country for the first full season of the re-launched tour. The card will allow members to access our new website designed to be a complete and total source for information on poker in Canada and around the world. It will allow for players to design their own profile page, track their CPT event results, access training videos and reference material as well as keep up to date on all event listings across the country. Upon purchasing the card, players will also receive an annual subscription to our magazine effectively taking our distribution model from free distribution through casinos to a subscription based platform.

The Company has been diligently working on widen it's scope of events and casino partners across the country. The re-launched CPT anticipates on hold over 50 events in the June through December 2008 and is projecting over 130 events in 2009 with an estimated prize pool in excess of $12,000,000. Recent discussions with venues in Ontario looks to be the largest source of growth for the Company in the upcoming months. A complete list of events can be found at www.canadianpokertour.tv.

Management is currently focused on the completion of its audited financial statements as part of the process to become fully reporting and move to a higher level exchange to enhance its appeal to potential investors. The Company has identified and has been working with a potential merger candidate to complete the process to move to the TSX-V exchange. It is the opinion of management that a Canadian listing will allow for the Company to pursue financing options and increase its shareholder base by completing a Canadian listing. The Company looks to make further announcements on this process as certain benchmarks are achieved.

The Company continues to develop its strategic marketing alliances with key partners that are positioned to support and enhance the business model of the CPT. The Score Television Network has been a strong partner in providing an effective platform to reach viewers supported by its internal marketing programs. This Saturday, the CPT will participate in The Score's HD studio launch party which will include a live broadcast from the street party from downtown Toronto. The CPT will be hosting a free poker tournament as part of the day's events and on camera interviews will feature CPT President and CEO Kelly B. Kellner along with poker pros Gavin Smith and Greg "FBT" Mueller.

The Company continues to work closely with The World Poker Showdown and its upcoming events in Costa Rica and the Dominican Republic. The hosting of the CPT Invitational Finals, January 20-23, 2009 at The Ocean World Casino in the Dominican looks to be a tremendous success. Plans to televise the event and crown a national champion that wins not only their share of the prize but also a one year CPT sponsorship contract have flooded the Company with inquiries and very positive feedback from players countrywide.

"I am very pleased at the how the business model has evolved", stated President and CEO Kelly B. Kellner, "as we have been able to position HeadsUp as the dominant force in the media business of poker in Canada. With sponsors such as Party Poker, 888 Poker and Molson Breweries, we have seen revenues come in from key players that we continue to work with to provide a unique and effective marketing platform to reach a key demographic. I believe that our plan to move to the higher level exchange accompanied by the revenue models now showing the rewards from investments made in building our brands and infrastructure will be key for a very strong future for the Company."

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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