SOURCE: HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc.

November 30, 2010 06:00 ET

HeadsUp Entertainment Posts Record Revenues and Continues to Expand Key Revenue Centers

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CALGARY, AB--(Marketwire - November 30, 2010) - HeadsUp Entertainment International Inc. (PINKSHEETS: HDUP), operators of the Canadian Poker Tour (CPT), Canadian Poker Player Magazine and the Canadian Poker Player Television Network, announced today that total revenues for July, August and September were $324,259 making it the largest fiscal quarter of operations since the company's inception. This increase is credited to an enhanced business model implemented for a series of new proprietary poker events, increased sponsorship sales and higher than expected CPT membership and renewal revenues.

The success of the 2010 Canadian Open Poker Championships held in Calgary in August was a turning point for corporate profitability and a series of poker events are being launched across the country to monetize the value of the Canadian Poker Tour brand which has been building since acquired by HeadsUp in July of 2008. Past investments into television production, player sponsorship incentives and a national casino marketing program are proving to now be delivering a strong financial infrastructure with substantial growth projected over the next year. The contract for the 2011 Canadian Open has already been renewed based on the success of the event for all parties and will be one of 11 similar structured tournament models for the upcoming year.

The Company is now securing a new revenue stream from its casino partners with the launch of the CPT Casino Affiliate package that is being marketed to poker rooms across Canada. By monetizing the services that that have previously been offered at no cost to help build brand awareness and membership across the country, the Company is projecting an increase to monthly revenues of over $50,000 per month in addition to the existing revenue streams. Marketing and advertising revenue from online poker companies continues to grow and the management of HeadsUp anticipates further alliances and contracts to be announced soon that will add an additional major revenue stream for the Company. HeadsUp is positioning itself to take advantage of new firms entering the marketplace including Canadian government run online poker rooms.

The Company is in the process of completing its audited financial statements as part of an overall policy to become fully transparent to its shareholders and move to a higher tiered exchange. 

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

    HeadsUp Entertainment International Inc.
    Investor Relations
    (403) 269-9039