HeadsUp Entertainment International Inc.
PINK SHEETS : HDUP

HeadsUp Entertainment International Inc.

March 24, 2009 09:01 ET

HeadsUp Entertainment's Management Team Enhanced With The Recruitment Of Mr. Gregory F. Genge, MBA

CALGARY, ALBERTA--(Marketwire - March 24, 2009) - Kelly B. Kellner and the management team of HeadsUp Entertainment International Inc. (PINK SHEETS:HDUP) are pleased to announce that the company's infrastructure has been strengthened with the recruitment of Gregory F. Genge, MBA, who will take on the role of Chief Executive Officer, effective immediately.

Mr. Genge has an extensive background in entrepreneurial business growth and development, most notably as former Founder and CEO of the International Dynavar Group of Companies. Under his leadership and vision, Mr. Genge put together over a decade of 50-100% growth years, having surpassed over $50M USD in revenue in a downturn market. Since divesting in 2006, Mr. Genge has been selling private jets as well as acting as a Business Growth Consultant. He is an avid poker player, holds a Masters Degree in Business Administration from Queens University, has been awarded multiple Entrepreneur of the Year awards, and has a substantive reputation as a visionary business leader. Mr. Genge is pleased to be in an active role as CEO where he feels very comfortable working to set strategic direction in developing a sustainable dominant market strategy for monetizing Poker in Canada.

"I am very pleased that we have been able to attract Greg to our organization." stated President, Founder and Chief Operating Officer Kelly B. Kellner. "The addition of his talents, skills and vision will allow us to implement growth strategies that will accelerate our business plan and enhance shareholder value."

Mr. Genge's immediate role will focus on taking the Company to full reporting status and becoming listed on higher tier exchanges in both the US and Canadian markets as well as raising capital to support the acceleration of revenues and growth. Mr. Kellner will continue to focus on the implementation of the business plan through the development of the multiple revenue streams within the Canadian media and entertainment sectors.

HeadsUp Entertainment in the past 4 years has secured an unparalleled dominance within the poker business in Canada through the launch of the Canadian Poker Tour Player's Membership, the re-launch of Canadian Poker Player Magazine and the production of multiple televised events across the country on The Score Television Network.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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