SOURCE: Headway Digital

Headway Digital

October 30, 2013 08:11 ET

Headway Digital to Showcase Exciting New Developments at ad:tech NY

MIAMI, FL--(Marketwired - Oct 30, 2013) - Headway Digital (www.headwaydigital.com), the online ad industry's global media trading desk, will be showcasing their integrated DSP+DMP solutions at booth # 917 at the upcoming ad:tech New York conference, taking place November 6-7, 2013. To compliment their presence at the show, a newly launched website will unveil their innovative style and streamline their product offerings to create a more user-friendly experience, making it easier than ever for advertisers and agencies to understand the scope of services available and the ease of taking their brands global. 

Headway Digital offers a programmatic media trading desk with integrated demand side and data management platforms. The company specializes in global campaigns, offering multi-lingual, multi-cultural guidance to advertisers and access to regional ad networks and audience data. Their DSP+DMP technology boasts intelligent, automated optimization, targeting and retargeting, predictive bidding, and more customizable tools that gets the right message to the right audience with the highest ROI possible.

In addition to bringing advanced targeting power to advertisers with comprehensive first- and third-party audience data, Headway Digital is launching their new video ad platform, TVSubSkin. TVSubSkin provides a fresh approach to marketing, generating immediate attention and creating involvement via social media interaction. Advertisers can communicate their message to targeted audiences with video ads on fully skinned webpages that are served as a subtab that is non-intrusive yet accessible to the viewer. Several international brands have already experienced the effectiveness of this highly engaging advertising format, seeing up to 14% higher conversions than traditional advertising.

Headway Digital's global media experts will be on hand at ad:tech to demonstrate services such as: display and video advertising, RTB bidding, cross-channel targeting, Facebook Exchange, mobile and global data reach solutions. Attendees will be able to speak with the team and learn strategies to effectively take their brand global.

If you are interested in setting up a meeting, contact sales@headwaydigital.com, or visit booth #917 to see the exciting growth taking place at Headway Digital. Visit www.headwaydigital.com after November 6, 2013 to check out the new website.

About Headway Digital:
Headway Digital, the global digital media trading desk, connects media buyers directly with real-time display advertising markets and audiences around the world. The company's technology integrates DMP and DSP capabilities for seamless, data-driven campaigns in emerging and developed markets alike.

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