SOURCE: Health Enhancement Products, Inc.

November 05, 2013 10:40 ET

Health Enhancement Products Subsidiary WellMetris LLC to Launch Multi-City Pilot Study Jointly Managed With Powerhouse Gyms International

BLOOMFIELD HILLS, MI--(Marketwired - Nov 5, 2013) - Michigan-based natural products developer Health Enhancement Products, Inc. (OTCBB: HEPI) announces that its newly formed subsidiary, WellMetris, LLC, has reached an agreement with Powerhouse Gyms International to conduct a jointly-managed pilot program to test-market its proprietary Wellness Profile health assessment technology over the next three months. The pilot program will be conducted in Michigan, Ohio and Florida locations.

The move comes shortly after Health Enhancement Products, Inc. acquired the wellness technology in a cash and stock transaction valued at $1.5 million in late August of 2013. In the time between acquisition and the forthcoming pilot program, the WellMetris team conducted an engineering review of the hardware, a legal review of intellectual property and compliance issues, updates to the application software and an assessment of testing chemistry. The pilot program will utilize uprated analyzers unveiled at the August shareholder meeting, newly manufactured test strips and updated market-intent software.

The Wellness Profile is a rapid, non-invasive urine test that gauges levels of oxidative stress, inflammation and antioxidant capacity to arrive at a unique assessment of an individual's health and metabolic status. The test measures 'wellness' as opposed to diagnosing illness or impairment, and is designed to help shape and monitor the positive metabolic effects of a healthier lifestyle. WellMetris intends to market the test across a range of channels and applications, initially as a pre-clinical screening tool used by wellness consultants to determine health status for asymptomatic populations. Company principals are also targeting the health and fitness market, where knowledgeable and motivated individuals seek to improve their personal performance and well-being, hence the jointly-managed pilot programs at Powerhouse Gym and Powerhouse FX locations.

"We're looking forward to working with WellMetris to fine-tune a great product concept. As we roll out our FX functional training program across the country, our members may be interested in assessing their progress in more depth and detail," states Powerhouse Gym CEO Henry Dabish. "The Wellness Profile creates a new level of awareness about their fitness level and how their bodies respond to the demands of a rigorous cross-training regimen."

The initial pilot program is designed to test participants before and after a workout, with and without dietary supplementation, and will be sampled across a broad range of fitness levels and age groups.

"The Wellness Profile is assessing metabolic efficiency, not necessarily physical strength or conditioning," says Health Enhancement CEO Andrew Dahl. "We're striving to identify those individuals with a capacity to absorb stress and inflammation, because that's a key to long-term health and vitality. There's an optimal blend of diet, exercise and supplementation that can achieve optimal metabolic function for a specific individual and our testing technology can help them achieve it. Further, we want to build a knowledge base for muscle recovery after exertion and how people may react differently to similar levels of exertion. This will help inform us as to the hallmarks of peak personal performance."

The test will be provided free of charge to new and existing Powerhouse Gym members at dates and locations to be announced in the next several weeks. Members will also receive a free gift bag for participating in the study.

About Powerhouse Gyms International

Powerhouse Gyms International is the fastest-growing gym licensing organization in the world, with locations in 39 states and 20 countries, and an expanding membership base of 1.2 million. Powerhouse Gym is distinguished by its unsurpassed motivating atmosphere, knowledgeable staff and premier exercise equipment, which supports members in meeting their individual fitness goals. The primary business is licensing the "Powerhouse" trademarks for use in fitness facilities, merchandise, equipment and clothing. Powerhouse Gym is a licensing organization in the USA and utilizes master territory developers internationally, which allows its licensees to realize their own entrepreneurial spirit in their health clubs. For more information regarding Powerhouse Gym, please visit www.Powerhousegym.com.

About WellMetris, LLC

WellMetris, LLC is a newly-formed Delaware LLC wholly-owned by Health Enhancement Products, Inc. which holds the intellectual property, manufacturing and marketing rights to the Wellness Profile health assessment technology. It's newly launched website address is www.wellmetris.com

About Health Enhancement Products, Inc.

Health Enhancement Products, Inc. (OTCBB: HEPI) is a Michigan-based health and wellness company engaged in the development of natural bioactive compounds for use as dietary supplements and food ingredients, as well as biologics for medicinal and pharmaceutical applications in humans and animals. The Company's scientific efforts are focused on the metabolic aspects of oxidation and inflammation, with a parallel program to validate and license products for healthy cholesterol balance. The newly revised website address is www.health-enhancement-products.com

Safe Harbor Statement

Except for any historical information, the matters discussed in this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties. A number of factors could cause actual results to differ from those indicated in the forward-looking statements, including the timing of completion of a trial, actual future clinical trial results being different than the results the company has obtained to date, and the company's ability to secure funding. Such statements are subject to a number of assumptions, risks and uncertainties. Readers are cautioned that such statements are not guarantees of future performance and those actual results or developments may differ materially from those set forth in the forward-looking statements. The company undertakes no obligation to publicly update or revise forward-looking statements, whether as a result of new information or otherwise.