SOURCE: Health Republic Insurance of New Jersey

Health Republic Insurance of New Jersey

November 18, 2014 17:27 ET

Health Republic Insurance of New Jersey (HRINJ) Introduces New Tobacco Harm Reduction Value-Added Benefit

NEWARK, NJ--(Marketwired - Nov 18, 2014) - Health Republic Insurance of New Jersey (HRINJ), a Consumer Operated and Oriented (CO-OP) health plan offering individual and small group coverage throughout New Jersey, is introducing a new benefit to assist smokers who want to lower their risk of developing disease.

The value-added benefit encourages a two-way dialogue between physicians and smokers about the harmful effects of cigarette smoking and outlines treatments available, focusing on different levels of smoking cessation. In addition, smoking cessation medications can be used for as long as deemed necessary by healthcare providers, without limits. Both consultations and medications are free to members and reimbursable for providers. 

"By employing interventions known to be effective in helping people quit smoking, many smokers can embark on a process to lower their risk even if they do not quit entirely," says Dr. Edward Anselm, medical director of HRINJ. "In addition, health plans have traditionally limited medications for smoking cessation to two quit attempts per year. HRINJ will lift these limitations and patients may continue to use medications indicated for smoking cessation for as long as necessary."

Despite the availability of effective treatments for smoking cessation, 16.7 percent of New Jersey residents will continue to smoke, according to the latest Surgeon General's Report dated January 17, 2014. These individuals will suffer significant medical complications, and on average, shorten their lives by about 10 years.

Although many smokers try to quit smoking, it can be very difficult and repeated efforts are required. Those with the least resources and support systems for repeated efforts are more likely to fail, such as those with a lower socioeconomic status, the mentally ill, members of the Lesbian Gay Bisexual and Transgender (LGBT) community, and high school dropouts, according to Dr. Anselm.

"We believe that the introduction of this value-added benefit will create a new narrative in tobacco control, prompting more patients and doctors to work together to reduce the risk of tobacco-related conditions," says Dr. Anselm.

For more information regarding health insurance coverage offered for individuals and small groups by Health Republic Insurance of New Jersey, call 888.990.5706, or visit

About Health Republic Insurance of New Jersey

Based in Newark, NJ, Health Republic Insurance of New Jersey is a non-profit, Consumer Operated and Oriented Plan (CO-OP) that provides cost-effective and comprehensive healthcare coverage to individuals and small employer groups in New Jersey. HRINJ is a mission-and-health-based organization built to serve the best interests of its members. With no private shareholders, profits go towards ensuring individuals and small businesses served get the healthcare they need while providing ample services and reduced premiums.

HRINJ is one of 23 CO-OPs in the U.S. that resulted from the Affordable Care Act when it became law. The company provides a voice for individuals and businesses who want to take part in their health and the healthcare process. The majority of its board of directors will be members of the plan, offering opportunities for input about the best way for HRINJ to deliver healthcare and attain optimal outcomes for members.

Contact Information

  • Media Contacts:
    Cynthia Jay
    Chief Marketing Officer
    Email Contact

    Edward Anselm, M.D.
    Medical Director
    Email Contact